How To Focus On What Matters In SEO As AI Accelerates Rapid Change via @sejournal, @coreydmorris

I am hearing reports from SEOs that Google did another batch switchover from desktop-first indexing to mobile-first indexing for many sites. As you know, Google started the mobile-first indexing over six years ago but told us earlier this month that the process might be done in the coming months.

Google reserves the right to apply manual actions, better known as penalties, to websites it finds in violation of its Search Essentials (previously known as Google’s Webmaster Guidelines). The specific reasons and scope of manual actions can be manifold, and the actual impact may range from barely noticeable to utterly disastrous for a website’s presence in organic Google Search results. This guide describes what types of penalties exist, demystifies Google’s messaging, and explains how to go about successfully getting a Google manual action removed. We’ll cover […]

Google Analytics 4 (GA4) is rolling out built-in functionality that allows users to generate landing reports. The post Google Analytics 4 Rolling Out Built-In Landing Page Report appeared first on Search Engine Journal.