OpenAI releases an official ChatGPT app with personalized advice, instant answers, and an ad-free environment for iPhone users. The post A Look Inside The New ChatGPT iPhone App From OpenAI appeared first on Search Engine Journal.

Advertisers and YouTube creators may benefit from new AI solutions Google is reportedly working on. Google Ads. Generative AI tools, powered by PaLM 2, will help advertisers create media assets, CNBC reported, based on internal Google documents. Unfortunately, that’s as much detail as we know for now. We’ve previously reported that generative AI is coming to Google Ads. However, that seemed more about “remixing” existing assets into ads, whereas this report is more about Google actually generating those assets. YouTube. According to CNBC: Google has also been testing PaLM 2 for YouTube youth content for things like titles, and descriptions. […]

The Privacy Sandbox initiative, a project led by Chrome, is introducing new key relevance and measurement APIs to Chrome Stable. This move is scheduled for the third quarter of 2023, with the spotlight focused on Chrome Stable 115 as the specific launch pad. Unveiling the specifics. The APIs set to go live are: Topics: Generate signals for interest-based advertising without third-party cookies or other user identifiers that track individuals across sites. Protected Audience: Select ads to serve remarketing and custom audience use cases, designed to mitigate third-party tracking across sites. (This API was previously named FLEDGE. As we head towards […]

YouTube introduces 30-second non-skippable ads on connected TVs, capitalizing on consumption shifts. The post YouTube Introduces Non-Skippable 30-Second TV Ads appeared first on Search Engine Journal.

Paid search spend is expected to reach $110 billion this year, according to a new eMarketer forecast. Search and retail media. Paid search represents 41.8% of total digital spending. If it reaches $110 billion, its growth will remain slightly higher (at 8.2%) than overall U.S. digital ad spend, which is expected to increase by 7.8%. Within search, retail media networks (RMNs) are a rising star, with 18.7% growth in retail media search. This segment is projected to be near $30 billion in spending in 2023. RMN digital ad revenue (not just in search) is on course to rise from $31 billion […]

Google Analytics 4 (GA4) has made significant enhancements to the audience builder. New dimensions and metrics, enhanced alternatives for manipulating event value and event count, and a novel option to match dates have been added. Here’s what’s new. New Dimensions and Metrics in the Audience Builder. The GA4 audience builder now supports the creation of audiences via new dimensions and metrics. The following dimensions and metrics are freshly introduced in the audience builder: Item-Scoped Dimensions Item ID Item affiliation Item brand Item category Item category 2 Item category 3 Item category 4 Item list name Item name Item promotion ID […]

Montana Governor signs bill banning TikTok, marking the first such state-level ban in the US, with mixed reactions and implications. The post TikTok Faces State-Level Ban In Montana appeared first on Search Engine Journal.

Find out if Google’s newest requirement in the EEA and UK affect your existing Consent Management Platform and ad serving eligibility. The post Google Ads Requirements: Update For EEA & UK appeared first on Search Engine Journal.

For the past couple of days or so, maybe starting as early as May 16, 2023 through today, May 18, 2023, I am seeing significant signs of another unconfirmed Google search ranking algorithm update.

As someone who has built a career in SEO, it is hard for me to write the words “death” or “dying” and SEO in the same sentence. Yet, here I am with one of those topics… I’m here to talk about what is to come in SEO, as prophetic as that sounds, based on the context of the past and what we’re currently seeing. Change is scary. In SEO, we’ve seen it before. Yet, the constant remains – searchers still need to find our organizations, brands, and clients in search engines. Over the years, we’ve seen direct answers, more prominent […]

Google will start removing inactive accounts that have been dormant for two years. Read more about the policy change and implications. The post Google To Remove Inactive Accounts appeared first on Search Engine Journal.

Performance Max is a campaign type introduced by Google that allows advertisers to run ads across all of Google’s networks, including search, display, YouTube, Discover, Gmail and Maps, with a single campaign.  You can reach your target audience wherever they are and on any device, making it one of the most versatile and effective campaign types around. Read on to discover everything you need to know about Performance Max campaigns, from getting started and optimizing your campaigns to understanding current adoption and where the PMax blind spots reside. Setting up for success with Performance Max Embrace cross-platform advertising. One of […]

Google seems to be testing an updated user interface for the product and shopping results in web search. You can see the “Visit Website” and “View Details” links and the ongoing expanded pricing details interface in this test.

As you may know, Google Search may translate the title link and snippet of a search result snippet for results that aren’t in the language of the search query. Google has now updated its help document it initially added a year and a half ago to include which languages this works for. Supported languages. Those supported languages for translated search results include Bengali, English, French, German, Marathi, Portuguese, Spanish, Tamil, and Telugu. Google added these details to the featured availability section of the help document. More on translated search results. As we previously covered, Google Search Console can show you […]

Microsoft is rolling out allowing “unauthenticated” access to Bing Chat. This means, if you are using Microsoft Edge and you are not signed into your Microsoft account, you may be able to try out Bing, in a limited way.

Google lets you create a link of your recent searches that you can share with your friends or colleagues. So if you are planning a road trip with friends, you can compile a bunch of links to share with the group. Google is also showing a share link for local packs in search.