Best SEO Blogs

Google-InspectionTool – the new Google crawler for Google testing tools

Google has released a new crawler, a new Googlebot, named Google-InspectionTool. This new Google crawler will be how Google identifies crawling activity for the crawler used by Google Search’s testing tools, like the rich results test and Google Search Console’s URL inspection tool. Google-InspectionTool. Google posted details about this new crawler in its help document over here. It says, “Google-InspectionTool is the crawler used by Search testing tools such as the Rich Result Test and URL inspection in Search Console. Apart from the user agent and user agent token, it mimics Googlebot.” Here is a screenshot of that documentation: User […]

Best SEO Blogs

50% of product searches start on Amazon

Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to a new survey. Why we care. Nearly all consumers research purchases online and rely heavily on ratings and reviews. So it remains absolutely critical to be visible on any relevant platforms at moments when shoppers are researching and purchasing products. By the numbers. Here’s where respondents said they start searching when shopping online: Amazon: 50% Google: 31.5% Retail or brands websites: 14% Reviews websites: 2% Social media: 2% But. For Generation Z, Google bested Amazon (38% vs. 36%, respectively). Gen […]

Best SEO Blogs

Step-by-step guide for growing your agency by Digital Marketing Depot

Running a successful agency means skillfully navigating a complex environment filled with challenges and opportunities. This involves managing multiple projects efficiently, going above and beyond client expectations, and consistently achieving profitability. Teamwork Co-Founder, CEO, and former agency owner Peter Coppinger has created the ultimate step-by-step guide for agencies of all sizes. “The Ultimate Guide to Scaling Your Agency” is packed with practical insights and actionable tips, offering a roadmap based on years of industry expertise. Whether you’re just starting out, managing a growing team, or aiming to elevate your agency to new heights, this eBook has you covered. Explore three […]

Best SEO Blogs

Amazon plans to add generative AI to its search experience

Amazon is hiring – with the goal of making generative AI part of its product search experience. Job details. Amazon is searching for promising talent in software engineering and search marketing to reimagine search and create a seamless experience on their ecommerce platform. According to Amazon’s listing: “This will be a once in a generation transformation for Search.” Reinventing Amazon search. Amazon also wants to create “a new AI-first initiative to re-architect and reinvent the way we do search through the use of extremely large scale next-generation deep learning techniques,” according to the job description, as reported by Bloomberg. Why […]

Best SEO Blogs

Microsoft now rolling out new Bing Chat features including chat history, mobile features, and more

Earlier this month, Microsoft announced several new features for Bing Chat, to celebrate the launch of Bing Chat and co-pilot 100 days ago. Some of those features we have seen go live and many more are now live today. The new features we covered earlier include image answers with knowledge cards and optimized answers. As a reminder, Bing Chat removed the waitlist earlier this month, opening Bing Chat to those who want to use Microsoft Edge. What is live now. Here is a list of what went live according to Microsoft with this announcement: Chat history: Tap on the clock […]

Best SEO Blogs

Google Helpful Content Update Can Demote & Now Promote Content

The other day we reported how Google will be releasing an update to the helpful content system that can identify “hidden gems” deep within the web and promote that in the Google Search results. As Glenn Gabe points out, that means that the helpful content system can now not only demote unhelpful content but now also promote, at the same time, “hidden gems” within the content.