Despite having gotten the jump on Google when it launched the new Bing, featuring its own generative search experience fueled by GPT-4, data shows Microsoft has failed to gain market share. In fact, if the latest numbers from StatCounter are directionally accurate, it appears Bing is actually losing market share to Google. Why we care. It would be nice to live in a world where we didn’t have to rely so heavily on Google. It was encouraging to see Bing making some small gains. But we later learned the New Bing attracted new Edge users who then used Google Search. […]

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies. Join marketing experts from Zeta Global as they reveal extensive research and insights into the newest consumer trends. Register and attend “The Changing Face of Marketing: Connecting with Gen X, Millennials and Gen Z,” presented by Zeta Global. Click here to view more Search […]

Google teased a forthcoming update to its helpful content system at I/O. Here’s what we know so far. The post Google Teases Update To Helpful Content System appeared first on Search Engine Journal.

“Ad blockers are not allowed on YouTube.” That’s the message YouTube may show to some users who use ad blockers. It’s part of what appears to be a small experiment the platform is running. Why we care. In theory, this could mean more views for YouTube Ads. The question is whether those users will be at all receptive to YouTube Ads – they may simply choose to abandon watching a video or, more drastically, ditch the entire platform. Ad blockers are not allowed on YouTube. Here’s what the message looks like, as shared via Reddit: It says: It looks like […]

With Google dominating the search engine market share, it’s no wonder that every business wants to appear in its search engine results pages as much as possible. But small- to medium-sized businesses need a well-designed strategy to compete against larger corporations. Pursuing both SEO and PPC can maximize visibility in search results, making the playing field a little more even. While many marketers understand that SEO and SEM work better together, the relationship between organic and paid search is complex, and it can have significant consequences on your success in SERPs. This white paper from Semify provides practical insights on […]

Google has launched the “about this image” feature at Google I/O, it is similar to when Google launched the “about this result” two years ago.

Google also is now asking you to self-label your AI-generated images as AI generated with a IPTC photo meta data attribute. This way Google can label images as being AI-generated in the image search results.

Also, at Google I/O, Google announced the launch of “Perspectives” and the perspectives filter. We saw this earlier in the week and other variations over the past several months. But now it is officially live and aimed at providing an experience for the more youthful searcher.

Google announced a preview, a labs experiment, of its all-new search engine, it is calling Google Search Generative Experience. This is where Google brings in generative AI into the search interface and makes a search interface designed more for a youthful audience.

It’s time to rethink how we approach backlinks. In this article, I’ll explain what link earning is, why it’s essential and the types of results you can generate. Link earning: What it is and how it differs from link building I’ve been building links for over 20 years, and I can tell you that it never gets easier. From shotgun outreach to guest post writing. As an industry, we’ve been repeating the same approaches and seeing diminishing returns, or worse, being asked to hand over some cash for “admin” fees for adding your link. The message is clear from those […]

Google also announced an upcoming update to the helpful content system (update) that will be released in the “coming months.” This update will find content in hard-to-find places such as forum threads, blogs and other places to show more “hidden gems” in Google Search.

Are you struggling to rank for featured snippets and missing out on valuable traffic? I used to spend countless hours trying to optimize my content, making educated guesses on how to win those elusive featured snippets. The process was time-consuming and very hit-or-miss.  Now, I can harness ChatGPT – including its understanding of SEO and exceptional writing skills – to generate near-perfect optimized snippets, saving me time and boosting my traffic. Here, I’ll share my seven-step process for using ChatGPT to optimize for the paragraph-style featured snippet.  While this process doesn’t work 100% of the time, I’ve had a much […]

As expected, although it took a lot longer than we thought, Google announced it will be replacing the FID metric with the INP metric for its Core Web Vitals. This won’t happen until March 2024, but it will happen.

Learn more about YouTube’s strategic shift this 2023 and examples of best practices when it comes to long-form content. The post YouTube NewFront 2023 Showcased Shorts To Reach Gen Z appeared first on Search Engine Journal.

Your Meta or Twitter content simply won’t work for Reddit. Drive respect, appreciation, and loyalty of customers by better understanding how ads on Reddit work. The post Reddit Marketing: A Guide To Getting It Right appeared first on Search Engine Journal.

Interaction to Next Paint upgraded from experimental metric to Pending Core Web Vital Metric The post New Core Web Vitals Metric Coming: Interaction To Next Paint appeared first on Search Engine Journal.