Google announced that Search Console Insights, where the property is not associated with a Google Analytics property, was upgraded to show more insights. Specifically new content performance insights, such as your site’s most popular and trending content on Search.

Today’s economic headwinds make it more tempting to test new ad platforms, explore “shiny” new products and revise your original B2B marketing strategy. For risk-averse or conservative marketers, trying something new can be intimidating. Here are key considerations before expanding your B2B portfolio. Assessing your readiness for change B2B marketers tend to be conservative when testing new marketing tactics, and rightfully so.  The vast majority of ad platforms are designed for B2C or DTC initiatives. But with its unique target audience and complex sales cycles, B2B marketing requires different strategies and platforms explicitly tailored to its needs.  Most B2B companies […]

Free AI Domain Name Generator uses OpenAI technology to brainstorm domain names – No need to sign up or register The post AI Domain Name Generator & AI Writer Announced by Web.com appeared first on Search Engine Journal.

Google has upgraded Google Search Console Insights to show more insights into your content even if you do not have an associated Google Analytics account assigned to that property. Google added a new report named “your growing content” that shows impression and click growth changes for your top content over a specific date range. Your growing content report. Here is a screenshot of that report, as Google provided on Twitter. It shows how much your content is “growing” when looking at this period of data, compared to the previous period of data. Growth can mean an increase in impressions or […]

Make sure that each new piece of content you create is optimized for the platform you’ll be using it on. The post Repurposing Content: A Guide With 5 Examples appeared first on Search Engine Journal.

Building consumer trust is crucial for marketers. But how is that trust built in a future without cookies? This webinar will explore how brands can use choice, control, and transparency to create personalized, permission-based experiences that minimize compliance risk and drive marketing ROI without relying on third-party cookies.  Learn more by registering for and attending “Trust Matters: Building Consumer Confidence in a Cookieless World,” presented by OneTrust. Click here to view more Search Engine Land webinars. The post Webinar: How to build consumer trust in a cookieless world appeared first on Search Engine Land.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console performance report was heavily delayed, Google is (or was) working on a fix…

YouTube’s algorithm prioritizes audience satisfaction, benefits from long-term creator-audience relationships, and is evolving with emerging technologies. The post YouTube’s Algorithm: What You Need To Know In 2023 appeared first on Search Engine Journal.

Instead of just showing citations in the footer of the response and answers in Bing Chat, Bing is now showing anchor text hyperlinks as responses. In fact, if you watch the answer being built, Bing Chat will create the actual HTML hyperlink.

Google began to slowly roll out the Google Search Generative Experience on Thursday and I posted many screenshots of what I found. Since then, Danny Sullivan, Google’s Search Liaison, responded to some public complaints and criticism of this new search experience.

I went to Menachem Ani’s office, JXT Group, to chat all things paid search. We first spoke about he first got into the Google Ads business, he was doing Google Ads since the early times. He started in the space doing ads for eBay listings…

The Google Search Console performance reports are currently significantly delayed, mine is now showing it is over 65 hours delayed. Typically, these reports are updated within 4 hours, so this is a significant delay. Google is aware. Google is aware of the delay and the team is working on fixing the issue. This is not uncommon, but a 65 or more hour delay is somewhat unusual for these Search Console reports. John Mueller, a Google Search representative, posted on Twitter, “Sometimes things are just a bit slow,” “Sorry for the delays with the data,” he added. He also said that […]

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. But first, you need to get some basic considerations nailed down. When gathering information, journalists ask six classic questions: Who? What? When? Where? Why? How? And you can also use this framework to figure out how to best use GA4 within your organization. To make the most of the analytics platform, you must be able to answer at least six of the following seven questions: Who are our company or client’s target audiences? What events should we set up on our website? When […]

A study finds TikTok outperforms Instagram Reels and YouTube Shorts in user engagement and content frequency, while Reels leads in watch time. The post TikTok Dominates Short-Form Content, Instagram Reels Not Far Behind appeared first on Search Engine Journal.

About a week ago, Google did its last batch of moving sites to mobile-first indexing and some mobile-friendly sites were still noticing their sites were being reported as being crawled using desktop indexing. It turns out, there is a reporting bug in Google Search Console that may show the wrong mobile indexing status for some sites. What Google said. Google’s John Mueller posted on Twitter a few minutes ago about the issue. John wrote, “It looks like we’re also showing the wrong mobile indexing status for some sites in Search Console, which is a reporting issue on our side (and […]

Microsoft released a number of improvements to Bing Chat, including an Android home widget, improved sports scores and other updates for SwiftKey, the company announced. This is in addition to the other changes, including Bing being added as the default search provider for ChatGPT. Android home widget. There is now a new Bing Chat widget that you can enable on your Android device’s Home screen. Once you install it, there will be a Bing icon will take you directly to Bing Chat.   Here is how that looks: Improved sports scores. Bing Chat said it improved its “sports grounding,” adding they […]

For as long as I’ve worked in SEO, I have been asked the same question by brands and businesses, big and small: Why should I use YouTube? How can it help my business? Shouldn’t I be on TikTok instead? Sadly, for many businesses, YouTube is just a place to host their videos. Nothing more, nothing less. And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth. A lack of effort in marketing and optimizing videos is one reason the C-suite is often reluctant to invest in future video projects. They just don’t see […]