In today’s uncertain economic times, it’s important to be strategic about where you spend your marketing dollars to generate the highest returns and position your business for a strong rebound. This guide from Conductor explains why SEO is the best marketing strategy during a recession, how to play the long game with SEO, and how SEO fuels all marketing efforts. Additionally, you will learn you how to meet your customers where they already are and identify new opportunities through your search data. By being strategic about your marketing budget and focusing on your highest-performing channels, you can thrive during both […]

Meta is threatening to remove news content from Facebook and Instagram in Canada if proposed legislation meant to establish a “fair revenue sharing” system becomes law. Why we care. Any publishers that rely on traffic, engagement or brand awareness from Meta properties could see a significant loss if news content is blocked from being shared. What Meta said. “We will have to end the availability of news content on Facebook and Instagram in Canada,” according to Nick Clegg, president of global affairs at Meta. Calling it “flawed legislation,” he added that this would make Canada the “first democracy to put a […]

Assuming what works on one platform will work on another is a common digital marketing mistake. I see it in advertising all the time – someone who gets excellent results from search struggles with social, and vice versa. And then there’s YouTube. Not truly search and not fully social, it’s a platform where you compete against organic content for attention and time. The same keyword can have a dozen different intents or none at all. And the placement of your ad is more critical than ever. To master YouTube takes a deep understanding of your audience’s challenges and desires, plus […]

Internal and external links are essential topics every SEO must learn.  Links send users to external sites or can be used internally to keep people on your site and help search engines find more of your pages. Over time, you’ll find links that you want to “explain” to search engines, such as: Sponsored links. User-generated content (UGC) links. Nofollow links. Using these attributes properly gives you greater control over how search engines identify and categorize certain links. Learn how to master all three of these values to “qualify” the links on your site. Regular links vs. nofollow, UGC and sponsored links […]

Microsoft Bing Chat is growing so fast that the team can’t add enough GPUs fast enough to keep up with the growth. This leads to some Bing Chat experiences being slow and a bit laggy. But Microsoft is aware and hopes to be able to improve here.

Mikhail Parakhin, the CEO of Bing Search, said on Twitter that Bing Chat’s various AI models take months to train and thus you might see updated models released to the public maybe three-times per year.

Anthony Higman shared a couple new Google Ads and Google Business Profile items yesterday on Twitter. One on Google Business Profile conversion actions within Google Ads and the other are chat details in Google Ads.

Microsoft Advertising announced a new ad solution for AI-powered chat experiences and solutions. Microsoft said this is a new way to help monetize online services, apps, and publishers monetize chat platforms.

Google can show your business address in more than one language within Google Maps and the Google local search results. So if you have a hotel, Google might be able to show the address both in English and the local language, like French in our example below.

In this guide, learn how to leverage guest posting; not only does it help to improve SEO but to help your brand reputation, too. The post Guest Posting In 2023: 15 Tips To Increase Your Brand Awareness appeared first on Search Engine Journal.

Get your copy of PPC Expert Tips now and learn pro techniques on how to maximize your ad spend with cost-effective campaigns. The post PPC 101: Expert Insights To Enhance Your Strategy appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. With Google I/O around the concern…

We have seen the Google Explore feature many times, but here is a similar explore feature but as a sub-feature of a single search result snippet. Google is testing showing a scrollable snippet that is more visual and interactive.

Gary Illyes from Google posted on the Google Search blog about some of the more “hidden” advantages of using hreflang x-default value. As Gary noted on LinkedIn, “incidentally, it can also help with feeding Googlebot URLs that the poor thing otherwise might not see.”

Microsoft Bing is testing a new section named “Learn more on.” This section seems to give you search refinements and expanders to find more information related to your original query. Bing is also adding a box named “Microsoft Edge Deal Days” to some search results.

For the past couple of weeks now, we’ve been hearing reports of how Google will change Google Search in the wake of AI and changes in searcher behavior. As many of you know, I cover a ton of Google Search user interface changes and I put together a collection of some of those changes we found that I think Google might announce at I/O as the future of Google Search.