PPC is getting more complex, and so does paid search terminology. 

Consider the change from “audiences” to “segments” which has a much more broad definition. 

We also have “Segment” as a segmenting feature to analyze data sets further by devices, …

Today, Microsoft announced a new ad solution to enable online services, apps, and publishers to monetize chat and create more engaging experiences for AI chat users.

The Ads for Chat API. The new Bing was the first significant, free, advertising-funded …

In part one with Glenn Gabe, we talk about Bing chat and Google Bard and also the use of AI-generated content……

Should I use large language models for keyword research? Can these models think? Is ChatGPT my friend?

If you’ve been asking yourself these questions, this guide is for you.

This article covers what SEOs need to know about large language …

This guide is here to help you with the migration of your custom events, with a step-by-step on how to set up GA4 custom events.

The post Google Analytics Event Tracking: How To Get Set Up appeared first on Search …

Google has been rolling out “chat with live agent” buttons in some local business panels within Google Search. This seems to be part of the Google Business Profile messaging platform.…

Oil and natural gas marketing require special considerations when marketing online. Discover 6 strategies to expand your digital footprint and reach more clients.

The post 6 Proven Digital Marketing Strategies For Oil And Gas Companies appeared first on Search Engine …

OpenAI stops training language models such as GPT-4 with customer API data.

The post OpenAI’s U-Turn: Not Training GPT-4 On API Customer Data appeared first on Search Engine Journal.…

Google I/O is this Wednesday, and while I/O often does not have much core search news, this year, we expect that to change with Google demonstrating and hopefully launching new AI-powered features within Google Search. “Google plans to make its …

Ray Kurzweil explains why there should be no pause in AI development

The post Ray Kurzweil Rebuts Calls To Pause AI Research appeared first on Search Engine Journal.…

Leaked Google memo acknowledges looming defeat at the hands of open source AI and suggests a surprising way to restore dominance

The post Leaked Google Memo Admits Defeat By Open Source AI appeared first on Search Engine Journal.…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

The Google May algorithm update is heating up even more……

Discover new AI-driven solutions from Amazon, Google, Microsoft, and others in education and tech, along with the challenges they face.

The post AI Advancements In Tech And Education Revealed During Latest Earnings Calls appeared first on Search Engine Journal.…

Instagram just revealed that it would rebrand branded content ads as partnership ads, offering new methods for brands and creators to collaborate on advertising efforts.

How partnership ads work. Partnership ads enable advertisers to expand content originating from a creator …

John Mueller of Google said there is no percentage of traffic you should expect from your Googlebot activity compared to other bot and traffic activity on your site. Meaning you don’t need to worry if Googlebot is taking up 2% …