Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The big Google webmaster report is now available…

Facebook is introducing three new ways for users to find short-form videos that are most relevant to them, as well as new controls to help customize their video experiences on the platform. Discovering relevant Reels. Facebook is making it simpler for users to find Reels throughout the app, including some updates to their appearance in Facebook Watch. Reels have also been added to the primary navigation at the top of Facebook Watch, providing quick access to short-form videos and making it easier for users to discover creators, trends, and content that aligns with their interests. Moreover, when watching videos on […]

AI pioneer Geoffrey Hinton warns of machines surpassing human intelligence, raises ethical concerns, and departs Google to promote responsible AI development. The post Top 5 Ethical Concerns Raised By AI Pioneer Geoffrey Hinton appeared first on Search Engine Journal.

Microsoft has just announced six new updates, focusing on tools and features that aim to assist advertisers in refining their campaigns and improving performance. Let’s dive in. Roku. The collaboration between Roku TV streaming ads, Microsoft Audience Ads, and Bing’s paid and organic search is now underway. Advertisers interested in using the new cross-channel marketing approach, download the whitepaper for more info. Simplifying video management for ad campaigns with the Asset Library. Considering using video ads? Now the Microsoft Ads Asset Library accommodates video assets, streamlining video uploading and management for campaigns. You can directly upload videos into the Asset […]

Whether you’ve sailed through Q1 and early Q2 with optimism intact or battling challenges exacerbated by macro turbulence, there’s plenty of opportunity to stretch yourself and find competitive gains in the coming months. This article discusses four initiatives I’ve seen drive great results for my B2B clients, including: Testing new channels to meet your audience where they are. Testing AI tools to increase your tactical efficiency and free strategic-planning bandwidth. Leaning into video. Incorporating customer feedback. You’ll also learn how you can put them to work in your campaigns. 1. Test new channels – and new features Advertising platforms, large […]

While last month’s Google webmaster report was filled with the Google March core update, the product reviews update, Bard, AI, sitenames and more; this month was just as packed. We had the reviews update, a local look at the core update, big updates to the Google ranking systems document, a new search engine for Google code-named Magi and so much more.

Most SEOs are familiar with the monumental challenge of achieving visibility for competitive keywords. Google’s Page 1 is often dominated by content from major publishers in the form of bylines and listicles about the best offerings on the {keyword} market.  You can’t expect to beat Conde Nast, Wirecutter, CNET, et al.  So how do you join them and leverage the power of those platforms to get your brand some high-powered visibility and third-party credibility?  This article tackles performance PR trade tips that can give you a hand in landing big placements and reaping discovery and revenue benefits.  1. Media partners […]

Google is testing using different lightly colored backgrounds for the shopping ads carousel in mobile search. We saw Google testing lighter variations of this almost a year ago, some with gray shades and some with slightly colored shades. Now we are seeing Google test this with more bold colors.

Google Search can show video results, including key moments within the videos. But now Google seems to break down the pros and cons, if available, in a video review for a product.

Google has been saying for years now that there is no E-A-T (or now E-E-A-T) algorithm, but Google does have factors and signals it looks for that align with the values around determining content that demonstrates E-E-A-T. Google repeated it the other day when referencing its updated helpful content document on Twitter.

Google’s John Mueller said he would “try very hard to avoid having a “coming back soon” page during a revamp.” He said if you must have the “coming back soon” page then do so for a day or so but serve a 503 server status code.

Save time by knowing when and where to use automation, depending on your budget and conversion data. Here’s all you need to know. The post PPC Automation: When & How To Use It appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today…

Google’s John Mueller demystifies SEO tactics in a Reddit Q&A, emphasizing unique content, dismissing geotagging, and discouraging shortcuts. The post Google’s John Mueller Tackles “Dumb” SEO Questions On Reddit appeared first on Search Engine Journal.

Google is enhancing YouTube Shorts advertising, introducing new features for brand visibility amid platform growth and broader revenue challenges. The post Google Bolsters Advertising On YouTube Shorts appeared first on Search Engine Journal.

For some accounts, Meta has just updated its location targeting settings. What’s changed. In the past, Facebook’s default setting for targeting locations was “Living in or recently in this location.” This meant that without making any alterations to the settings, advertisers would reach individuals who either resided in the selected locations or had recently visited them, regardless of their permanent address. There were four available options to choose from: People living in or recently in this location People living in this location People recently in this location People traveling in this location Now, the dropdown menu for location targeting has […]