Content & Brand Storytelling: Be A Better Brand Storyteller – Ep. 311 via @sejournal, @lorenbaker

The other week, Google posted a fresh blog post named prevent portions of your site from being abused by spam. The advice was not too far off from the advice the company published in 2017. So why publish this new advice again? I asked John Mueller of Google if we can expect an increase in enforcement through manual actions but I did not really hear back.

Search marketers earn anywhere from $60,000 to $220,000 in annual compensation (salary and bonuses), on average, according to a new Search Engine Land survey.  Why we care. Search marketing is an attractive and satisfying career choice that can, over time, become increasingly lucrative. The keys to earning that higher compensation? Seniority, role and the size of the company or organization you work for. By the numbers. VP and C-level positions earn the most – $220,613 in annual compensation, on average. Directors and senior directors earn $122,760; […]

Google has just released updated policy requirements for the month of December. Their help page reads: On February 21, 2023, the About Our Policies section of the Google Advertising Policies Help Center will be updated to include the following language: Advertisers have a responsibility not to promote content or engage in behavior that risks harm to our users, employees, or the Ads ecosystem. If we see such content or behavior, we may take action, including but not limited to restricting or blocking your ads or suspending your account. […]