Google released an update to Google Bard last night that allows you to share your precise location with Bard for it to give you more accurate and relevant local results.
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We hear a lot of talk about SEO and Paid Search living together in perfect harmony, side by side on your search engine results page, but how do we? The cost of unnecessary paid brand clicks quickly adds up. Especially if you’re already dominating your SERP (search engine results page). This can feel like an uphill battle for you and the team as economic sentiment continues in uncertainty and spend efficiency is still top of mind. Join Gary Galloway, Senior Director of Product Marketing at Adthena, […]
This day in search marketing history: February 25
SEOs upset over Google dropping attribution in featured snippets In 2019, SEOs were not happy about a Google featured snippet format that didn’t immediately show the source of the content. For the Found on the web card, searchers had to click to expand the featured snippet and then scroll through various sources to see the publisher. Danny Sullivan, Google’s Search Liaison said Google’s support of the overall ecosystem (searchers, advertisers and publishers) is important. “We don’t thrive & users don’t thrive unless the ecosystem thrives.” This […]
