Is Content The King In Modern SEO? via @sejournal, @lorenbaker

The role of click-through rate (CTR) in SEO has been debated for many years. Several industry studies have asserted that CTR is a ranking factor – a claim that’s been ardently denied by many Googlers.  Whether it’s a direct ranking signal or not, CTR has its place in SEO. This article explores why CTR matters in SEO, Google’s stance on the metric and how to use it right.   What does CTR mean for SEO? CTR can mean many things depending on the context. In PPC campaigns, […]

As an industry in a constant state of flux – thanks to changing algorithms, user needs, and competitor content – search engine optimization is a field that demands professionals stay up to date on the latest trends and best practices. While you could spend hours scouring the internet for valuable articles, forum discussions, and the like, there’s a better way to gain new knowledge and grow your network simultaneously: SEO conferences. And one of the best places to reap the benefits of this – not to […]

Google advises publishers it will no longer report on store visits data in Google Analytics. Data will stop generating at the end of October. The post Google Analytics Discontinues Store Visits Reporting appeared first on Search Engine Journal.