WWDC 2023: How Apple Could Revolutionize The Way We Work via @sejournal, @kristileilani

Twitter has just launched new ad targeting options, including a new ‘Conversions’ objective they originally announced back in August. The new ‘Conversions’ objective. Advertisers are now able to focus their ad campaigns on those users who are most likely to take specific actions. Previously, Twitter advertisers were able to optimize campaigns to focus on clicks, site visits, and conversions. But now you can further optimize for page views, content views, add-to-cart, and purchases. As I mentioned, the updates were announced in August but released just before […]

Inside View Of A Google NYC Outside View

We see Googlers over the years downplay, nullify and even mock some SEO metrics. They’ve done this with third-party tools and their own tools – heck, that is why they did away with the toolbar PageRank metric. But why do Googlers dislike these SEO metrics?