Decoding Ads Policy: Google’s Head of Ads Safety Talks Clicks and Compliance – Ep. 312 via @sejournal, @Amanda_ZW

Lots of PPC professionals say a lot about PPC and paid search. Sort the myths from the magic in this episode of the SEJ Show. The post Decoding Ads Policy: Google’s Head of Ads Safety Talks Clicks and Compliance [Podcast]…

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Google’s Fight Against Ad Policy Violations: An Interview with Alejandro Borgia, Director of Ad Safety via @sejournal, @MattGSouthern

Google’s Director of Ad Safety speaks to increasing efforts to combat ad policy abuses, suspending millions of accounts, and launching the Ads Transparency Center. The post Google’s Fight Against Ad Policy Violations: An Interview with Alejandro Borgia, Director of Ad …

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How to maintain targeting capabilities even without Google Ads similar audiences

Similar audiences have been a valuable tool for expanding prospecting efforts and improving the scale and quality of Google Ads campaigns – and it’s going away starting Aug. 1.  The good news is that the impact will likely be surmountable. …

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