From Science Fiction To Marketing Reality: Exploring The Impact Of AI via @sejournal, @Juxtacognition

Google’s helpful content update officially finished rolling out Sept. 9. Now it’s important to reflect on the update, our initial assumptions and its impact on the SEO industry. Fellow SEOs (e.g., Lily Ray, Glenn Gabe, Marie Haynes, Johannes Beus) have done a great job interpreting Google’s announcement and processing what happened on Twitter and their blogs.  Google’s announcement aroused great expectations within the SEO community. But the “big bang” never happened. The update’s impact was only felt in a few website categories, such as ringtones, coding […]

Ben Fisher spotted an update to the Google Local Service ads help documents around the screening and verification process for businesses. Google added a section that says businesses can request that their “own dedicated background check partner” do the verification.

Marie Haynes posted another poll asking SEOs what they saw from the Google November 2021 Core Update now that the update is finished rolling out. Most, like 60% of the SEOs that responded said they saw “no obvious change.”