Google Ads To Update Trademark Policy Worldwide via @sejournal, @brookeosmundson

Google has just announced an update to their Invalid Traffic site. What is Invalid Traffic. Invalid Traffic is “any activity that doesn’t come from a real user with genuine interest. It can include accidental clicks caused by intrusive ad implementations, fraudulent clicking by competing advertisers, advertising botnets and more.” What Google says. The site revamp was announced on Twitter by Google Policy Transparency staff member Aurora Morales. What is invalid traffic? My team has revamped the @GoogleAds Traffic Quality site with:more examples of #IVTanimations that help […]

Google added sustainability and eco certifications to the top of the hotel listing attributes options. Nevena Ivanova spotted this and shared the screenshot below on Twitter. Nevena wrote “Sustainability and Eco certifications were added to the top of the list. Not seeing them published on the live pages yet.”

Google has dropped the “website” button in the Google hotel search listings. Previously, if you clicked on a hotel listing, the listing detail page would show a “website” button. That button would take you to the hotel’s website landing page, to potentially book there…