The Cost Of Cannibalization: How Conflicting Content Is Impacting Your Performance via @sejournal, @sejournal

To enhance media buying efficiency, Google Ads plans to adopt real-time bidding auctions for apps, ceasing to respond to multiple calls in mediation starting October 31, 2023. Google Ads will no longer engage with or participate in the practice of handling multiple requests for the same ad impression within the mediation process. How it works. Prior to this date, Google Ads will commence transitioning away from waterfall buying for certain multi-call requests. The shift to real-time bidding is expected to enable advertisers to find optimally-priced app […]

YouTube is now allowing sports betting ads to serve on the masthead as long as the ads comply with the related gambling and games policy. Recent masthead updates. Additional masthead updates were released in June for alcohol and prescription drugs. Full-day masthead reservations were discontinued and replaces with more targeted options. The new CPM option allows mastheads to be more accessible to a broader market of advertisers.  Read the announcement. You can read the announcement from Google here. Google’s guidelines for advertising sports and gambling can […]

Microsoft Bing has a new feature over the past couple of weeks that let’s you add or remove a language tab to the search bar. The tab may show up for you if there are two or more popular languages in your region and you can decide to show or remove the language tab.