Google’s Latest Easter Egg: A Katamari Minigame via @sejournal, @MattGSouthern

The New York Times reported yesterday that Google is working on an “all-new search engine” while also working on Project Magi, aimed to add AI-based features to the existing search engine.

Google’s formula for success requires a balance of doubling down on what’s working, and “placing calculated bets to unlock future growth.” The formula comes directly from Google’s best practices playbook. 1. Directly connect your marketing goals to real business outcomes To maximize ROI, start with defining the value of different conversions based on what they’re really worth to your business. Setting the right goals helps you point Google Ads to place the right bids so you can get the most out of your campaign budgets. Revisit your success […]

Why making acceptable cover art is so important. In the streaming era, you need cover art for every single and album you release. Not only should that artwork LOOK good; it also has to meet the visual guidelines of the big streaming platforms if you want your music to stay available online. Does cover art still matter in a streaming world? Back before streaming and even downloads, when record stores ruled the music world, an album cover was often all a shopper had to go on […]