Google sues a member of a Rank and Rent Facebook Group for breach of contract for creating hundreds of fake Google business profiles
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4 new rules for PPC ad creative
It’s a fascinating time to be a marketer. The advent of AI and machine learning has changed the PPC game, touching every aspect of a search marketer’s daily job. Much has been written about using AI to improve advertising performance through audience targeting or bid optimization. But another massive shift we’re seeing is AI’s impact on creative requirements for digital campaigns. In the early 2000s, digital ad campaigns primarily consisted of banner ads in standard IAB sizes built for desktops. In the 2010s, mobile device usage […]
