Here is a recap of what happened in the search forums today……

Google has upgraded the capabilities of its Store Sales reporting and bidding to help marketers working on Performance Max campaigns to boost offline sales. The new features have been built to help advertisers better understand omnichannel shoppers, who are 2.9x …

Google prepares for 2024’s Core Web Vitals update by adding Interaction to Next Paint (INP) reporting to Search Console. The post Google Search Console Adds INP To Core Web Vitals Report appeared first on Search Engine Journal.…

In July, Google is removing outdated Google Ads attribution models, favoring its AI-driven model for optimized, adaptable ad performance. The post Google Ads Postpones Data-Driven Attribution Switch To Mid-July appeared first on Search Engine Journal.…

Every business owner wants to get positive reviews. But apart from their feel-good potential, reviews serve another important function that’s sometimes easy to overlook: they can actually help boost your business in search engine rankings. The “New Business Guide …

Microsoft is urging marketers to review and adjust their ad campaigns as it prepares to roll out a major policy update. Advertisers can expect big changes to their Microsoft Advertising accounts in the coming months, as new policies and resources …

Google Analytics announced that you can now select which channels are eligible to receive conversion credit for web conversions shared with Google Ads. The default channel is Google paid channels, but you can select Paid and organic channels.…

Are you looking to get more leads for your business on Facebook? While the Meta ad platform is one of the best ways to get highly targeted leads, it can be a little confusing to set up the right …

As PPC pros, we’re trained to look for new ways to optimize our PPC programs.  But in this quest, our natural bias is to focus on the big stuff, like revamping account structures or updating landing pages. These projects can …

…

Google announced that store sales reporting and bidding are now available across Performance Max Campaigns within Google Ads. This means advertisers can “measure total sales wherever customers prefer to shop and optimize their bids for in-store revenue,” Google explained.…

Google has just launched the new INP report within the Core Web Vitals reporting in Google Search Console. As a reminder, INP, Interaction to Next, is replacing FID, First Input Delay, in March 2024. To prepare, Google has launched a …

Bing Image Creator will get some big improvements in about a month. Microsoft Bing CEO, Mikhail Parakhin said this on Twitter the other day, saying the language model for Bing Image Creator will get a big update. He said……

Google mobile search results can show the Google Business Profile listing in one section and the reviews later down in another section. I am pretty sure I’ve seen this on and off over the past year or so, but I …

Artificial intelligence (AI) is a well-known technology in SEO, as it’s been used by Google for years to power its search engine. Recently, major companies like Google, Bing, Adobe, Meta, and Apple have recognized the changing consumer behavior and …

Google has launched a new report within Google Search Console to see how well you perform with the INP, Interaction to Next Paint, Core Web Vital metric. As a reminder, Interaction to Next Paint (INP) will replace First Input Delay …

In this article, Greg asked video marketing experts to share their thoughts on how to make a video go viral, including best practices and examples. The post How To Make A Video Go Viral appeared first on Search Engine Journal…