Google Pushes Non-Last-Click Rules-Based Attribution Models Deprecation Date To Mid-July

Google has pushed off the date when data-driven attribution (DDA) will be deprecating. It was supposed to be this month, but it was pushed to mid-July, so a month later.

Enhancing SEO Content Writing With AI: Opportunities & Challenges via @sejournal, @lorenbaker

Google Ads Automatically Created Assets For Performance Max Campaigns