Here is a recap of what happened in the search forums today…

TikTok is reportedly planning to quadruple its global ecommerce operations, with the goal of selling $20 billion in merchandise. The ByteDance-owned social media app will rely heavily on rapid growth in Southeast Asia to reach its optimistic target. TikTok also hopes to also boost sales in the U.S. and Europe, Bloomberg reported. Why we care: TikTok had the highest app store spend across the U.S., UK, France, Germany and Indonesia in the first quarter of 2023, according to Data.ai. Teaming up with the social media giant could not only help advertisers reach a huge audience on the most addictive social […]

Lots of PPC professionals say a lot about PPC and paid search. Sort the myths from the magic in this episode of the SEJ Show. The post Decoding Ads Policy: Google’s Head of Ads Safety Talks Clicks and Compliance [Podcast] appeared first on Search Engine Journal.

Google’s Director of Ad Safety speaks to increasing efforts to combat ad policy abuses, suspending millions of accounts, and launching the Ads Transparency Center. The post Google’s Fight Against Ad Policy Violations: An Interview with Alejandro Borgia, Director of Ad Safety appeared first on Search Engine Journal.

Bing Chat now supports voice chat from the desktop version of the interface. That means you can click on the microphone icon in the input box and speak your question to Bing Chat. What it looks like. Here is a GIF of this in action, as provided by the Bing Blog. Supported languages. This feature works in the following languages: English Japanese French German Mandarin Microsoft said more languages will be supported in the future. Speak back. Microsoft said it also supports speaking back the answers to you using text-to-speech answers. Bing chat “will respond to your questions in its […]

Microsoft annoucned that users can now interact with Bing AI Chat with voice on the desktop The post Bing AI Voice Chat Comes to Desktop appeared first on Search Engine Journal.

LinkedIn launches a messaging inbox for company pages, enhancing direct communication amid economic shifts. The post LinkedIn Unveils Messaging Inbox For Company Pages appeared first on Search Engine Journal.

Reddit launched two new ad products today – Contextual Keyword Targeting and Product Ads. The new features have been rolled out to help advertisers reach higher-value customers and to simplify the Reddit Ads Manager tool. Why we care. Advertisers will be able to reach their target audience more easily and accurately, which could lead to increased conversions. What’s new? Reddit’s new ad products enable brands to better connect with consumers already in research mode with the intention of making a purchase. These are: Contextual Keyword Targeting. This new feature will help you reach consumers in active conversations on Reddit by choosing […]

Similar audiences have been a valuable tool for expanding prospecting efforts and improving the scale and quality of Google Ads campaigns – and it’s going away starting Aug. 1.  The good news is that the impact will likely be surmountable.  Here are alternatives and new strategies to maintain your PPC targeting capabilities.  Google-recommended strategies to keep your audience targeting effective Providing high-quality data and signals to Google Ads is key to maintaining effective audience targeting even without similar audiences.  This ensures that the various automation, machine learning, and algorithmic processes at play have enough of the right information to steer […]

Google is updated its Google Ads trademark policies to do away with the ability to have industry-wide blocks for trademarked terms. Instead, you will need to do this on the specific advertiser level.

Google has released its first set of quality updates to the new Search Generative Experience that began to rollout a few weeks ago. The most noticeable update is that it is much faster, in fact, twice as fast, in responding with an AI-generated snapshot/answer.

Google announced a few news-related updates, including that the Google News Showcase is finally coming to US news publishers, an updated follow tab in the Google News app, and survey features in Google Reader Revenue Manager.

Google’s Gary Illyes said in an SEO office hours video that having multiple navigation menus will have no impact on your SEO performance. That means no positive or negative impact on your SEO performance.

One of the most common newbie questions about SEO content has to do with word count. “What’s the best word count for SEO?” Fair question. Search engines care about a whole host of factors when determining which content to rank. Why wouldn’t word count be one of them? As such, content creators worry about the length of their content. “Is 1,000 words enough to rank?” they wonder. “Should I always shoot for the same amount of words in every piece?” But, the thing is… Word count is not a ranking factor. It doesn’t matter how many words your content piece […]

This week we had yet another unconfirmed Google search ranking update in the middle of the week. The Google Search Generative Experience AI snapshot answers are now twice as fast. Most SEOs seem unimpressed by the new Google Search Generative…