Google will only consider trademark complaints against specific advertisers and ads starting July 24. That’s the date when Google Ads will roll out global changes to its Trademark Policy. Google is notifying advertisers about these trademark policy changes today. Why we care. Google said this will policy update should make resolutions faster and easier and reduce industry-wide restrictions, which can be frustrating for advertisers.   Why the change. Under the current Google Ads Trademarks policy, all ads in an entire industry can be restricted from using trademarked material when complaints are filed. This has resulted in over-flagging and industry-wide blocks, causing […]

Google I/O and industry regulation chatter is everywhere. Here’s what you need to know. The post After I/O: What To Know Following Google’s Big Month [Podcast] appeared first on Search Engine Journal.

An issue with Gmail is redirecting newsletters to spam, affecting open rates, MailChimp confirms. The post Gmail Glitch Sending Newsletters To Spam, MailChimp Confirms appeared first on Search Engine Journal.

Google News Showcase is coming to the US this summer; this is after launching News Showcase in October 2020. Google also made updates to the follow tab on Google News and has re-announced the launch of Google Reader Revenue Manager which we covered back in April. Google News Showcase in US. Google said the Google News Showcase is coming to the US this summer. This includes partnerships with more than 150 US-based news publications, 90% of them local or regional, Google said. Google News Showcase has now expanded to 22 countries globally with more than 2,300 participating publications. Follow tab on […]

If you manage affiliate programs, you know the positive impact of being featured in Good Housekeeping, CNN Underscored, Wirecutter and Rolling Stone’s listicles.  They optimize incredibly well for high-intent shopping phrases.  You see substantially higher conversion rates from the trust they add to the referral. Major media adds credibility to your brand.  Adding the media company’s logos to your brand’s PR bar helps increase shopper trust and conversions.  The benefits do not stop there. As an affiliate manager, you can show top and mid-funnel traffic to your boss or clients. You can be the hero to the PR team because […]

I’ve worked in SEO for a long time, and it still shocks me when I ask new clients to see their old agency’s SEO strategy. 99% of the time, nothing is documented.  In this article, I’ll teach you exactly how to create a strategic SEO process that leads to results. You’ll learn my four-stage process, and I’ll even advise you on what to charge. Let’s dive in. An SEO strategy is not a list of deliverables The spreadsheet is an invention that has made lives a lot easier. But when it comes to SEO strategy, it’s become a lazy tool […]

Microsoft Store Ads expands globally, introducing new features to streamline advertising and broaden reach. The post Microsoft Store Ads Go Global & New Features Revealed appeared first on Search Engine Journal.

Google’s Martin Splitt explains why Google’s structured data validator is different from the Schema.org validator The post Why Google’s Structured Data Validator Shows Errors While Official Schema Version Doesn’t appeared first on Search Engine Journal.

Does a security header that enforces an HTTPS connection also provide a ranking influence? The post Google Answers If Security Headers Offer Ranking Influence appeared first on Search Engine Journal.

Discover examples of other brands who have posted successful marketing campaigns on YouTube to help yours reach new audiences. The post 10 YouTube Marketing Strategies & Tips (With Examples) appeared first on Search Engine Journal.

Boost your Google Ads ROI. Learn to optimize offline conversions at our live webinar. Transform ad strategies, maximize returns. The post How To Start Optimizing Your Offline Conversions With Google Ads [Webinar] appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today…

The latest update to Google’s Vertex AI platform brings accessible and powerful generative AI models to a broader audience. The post Google Cloud Introduces Generative AI Support In Vertex AI appeared first on Search Engine Journal.

Building a landing page is easy. But creating one that engages your audience and drives conversion is a challenge. To achieve higher conversion rates, it’s essential to elevate your page beyond aesthetics. So are you ready to learn the secrets of high-converting landing pages? Join conversion rate optimization experts in this webinar as they uncover everything you need to know about how to create landing pages that increase ROI. Learn more by registering for and attending “7 Ways to Make Your Landing Pages Work Harder For You!” presented by iQuanti. Click here to view more Search Engine Land webinars. The […]

Google’s Bard language model enhances reasoning abilities and adds Google Sheets export functionality. The post Google Enhances Bard’s Reasoning Skills appeared first on Search Engine Journal.

Google has released two updates to Google Bard, its AI chat bot. The first update is to make Bard better at mathematical tasks, coding questions and string manipulation. The second update is to allow you to export tables that Bard generated directly into Google Sheets. Improved math and data analysis. Google Bard has a new technique called “implicit code execution” that helps it “detect computational prompts and run code in the background,” the company wrote. This allows Google Bard to respond “more accurately to mathematical tasks, coding questions and string manipulation prompts,” Google added. Here is a GIF of it […]

Microsoft Bing Search is testing showing fewer options in the search bar menu below the search box. We saw this with Bing Image search before and now we are seeing this with Bing web search.