Microsoft Advertising will only show ads from verified advertisers, starting Aug. 1, the company announced. Why we care. If you haven’t completed the Microsoft Ads verification requirements, you’ll need to do so before Aug. 1 to avoid any ad delivery interruptions. Timeline. The Microsoft Ads Advertiser Identity Verification program was announced in June 2022. Key upcoming dates to know: July 1: New advertisers must be verified before Microsoft will serve any ads. July 15: Contact Microsoft support if your account isn’t verified and you haven’t received an email from Microsoft about account verification. Aug. 1: Microsoft Advertising will only serve ads […]

The launch of Perspectives poses a challenge for content creators to up their content production game. It is a step toward Google’s narrative of writing content for users first. Today, most SEO content is “keyword-first,” aiming to fill content gaps and rank for specific terms. With Perspectives, Google tells us it favors content with fresh, original viewpoints tailored for individuals rather than the most optimized content.   There’s no better way to invigorate that shift in content production mindset than creating a SERP feature that rewards content diversity. Here’s how to incorporate unique viewpoints into your content and create dynamic, trust-inspiring […]

The Google Ads interface and advertising console is currently down. It has been down for the past 40 minutes or so, going down a bit after 9am ET.

The Google Ads advertiser interface and console is currently down, going down at about 9:10 am ET this morning. Advertisers are trying to login to manage their accounts but they are presented with a 500 server status error. What it looks like. There are a flurry of complaints on Twitter, which I collected over here, all showing complaints with screenshots of the error. Here is a screenshot: ETA. The Google Ads status dashboard is currently showing everything is fine, so we don’t currently have an estimate time for a fix. But I suspect Google is aware and will keep us updated shortly. […]

In this article, you’ll learn how to use some scraping and Google’s Knowledge Graph to do automated prompt engineering that generates an outline and summary for an article that, if well written, will contain many key ingredients to rank well. At the root of things, we’re telling GPT-4 to produce an article outline based on a keyword and the top entities they have found on a well-ranking page of your choice.  The entities are ordered by their salience score. “Why salience score?” you might ask.  Google describes salience in their API docs as: “The salience score for an entity provides […]

Google Search can now show you both e-book and physical hardcover book availability at a library near you. In 2017, Google offered this feature for e-books but now it seems available for physical books as well, although, I am not sure how new this is.

The new Google Search Generative Experience started to rollout to some users and while there are some legit complaints, overall, it seems like many SEOs are not too impressed with SGE compared to traditional Google Search.

The other day we reported that Google was showing 3D product images not just on mobile search but on desktop. Now, Google is testing showing a QR code that the searcher can scan with their mobile phone so they can quickly see the product in 3D, since that is hard to do on desktop devices.

Google Ads now lets advertisers sync columns and segments across the same or different accounts, using MCC accounts. There is this option to let you choose which account to apply your preferences from in the Google Ads dashboard.

It has actually been a couple of weeks since we last reported on a Google search ranking update, May 22/23rd, so it has been a while. But I am seeing new signs of another unconfirmed Google search algorithm ranking update today, around June 6th.

If you’re a control-loving performance marketer like me, Google hasn’t given you many reasons to smile lately in its headlong rush toward an AI-driven world.  But there is one that has the potential to provide incredibly helpful PPC reporting nuance and customization for marketers who know how to use it. Yup, I’m talking about Custom Columns, my favorite Google update of 2022. In this article, you’ll learn: What Custom Columns are. Why marketers should use Custom Columns. The four most important use cases I’ve seen in action. What are Custom Columns? Custom Columns are reporting columns you can create in […]

Google has added six new dimensions and metrics in the new Google Analytics 4 audience builder. These metrics should help you track your website metrics and goals in more detail using the audience builder tool. New metrics and dimensions. The five new dimensions added to the audience builder in Google Analytics 4 include: Country Manual term (UTM Term) Mobile device info Minute New vs Returning The new metric added to the audience builder in Google Analytics 4 include: Session duration Why we care. As we get closer to the deadline when Universal Analytics 3 will stop collecting data and Google […]

Engage Gen Zers on social media by rethinking your approach. Here’s what you need to know. The post How Gen Z Are Using Social Media appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Bing Chat increased its limits…

Hackers exploiting ecommerce websites to steal credit card data using Magecart style exploit The post New Ecommerce Exploit Affects WooCommerce, Shopify, WooCommerce, Magento appeared first on Search Engine Journal.

YouTube reverses policy on election misinformation, impacting advertisers and content creators, as free speech and misinformation issues intensify. The post YouTube Reverses Election Misinformation Policy appeared first on Search Engine Journal.