Linda Yaccarino today became Twitter CEO – and she’s got some hard work ahead of her. That’s because Twitter’s advertising revenue has declined 59% year on year, according to an internal presentation acquired by The New York Times. Despite Elon Musk’s recent optimism about Twitter’s advertising progress, stating that “almost all advertisers have returned” and predicting profitability for the platform, the situation remains uncertain. Something doesn’t add up. During the five weeks from April 1 to the first week of May, Twitter’s U.S. advertising revenue was $88 million. Twitter frequently fell short of its weekly sales forecasts, sometimes by as […]

With 39 million views, Netflix’s “Wednesday” earned the top spot on YouTube’s Cannes Ads Leaderboard 2023, a roundup of the top global video ads since last year’s festival. Leading video ads trends. Music (Telecom Egypt, Qatar Airways, Orange Egypt, Burger King), authenticity (Peacock, Netflix, HBO Max/The Last of Us), cross-generational appeal (Bulgari, Peacock) and emotion (HBO Max, Bulgari and Qatar Airways) were the hooks that elevated the most popular video ads to earn more than 214 million video views, according to YouTube. Why we care. YouTube is the most popular U.S. streaming service on TV screens, with an estimated 150 million unique viewers. […]

Google’s John Mueller discusses TLD nuances; Google reclassifies .ai domains as gTLDs, impacting SEO strategies and user targeting. The post Google’s John Mueller On Domain Selection: gTLDs Vs. ccTLDs appeared first on Search Engine Journal.

Google’s John Mueller seeks advice on hiring SEO consultants; experts emphasize experience, customization, and ethical practices. The post Google’s John Mueller Seeks Advice On Hiring SEO Consultants appeared first on Search Engine Journal.

Last month, I shared my first GPT-enabled Google Ads script. It identifies missing RSA headlines and suggests new variants. This month, I wanted to push the limits of GPT a little harder and see if I could get it to write my next script for me. Spoiler alert: It worked! But it needed some handholding to get there. I’ll teach you how I engineered the prompt to get a successful result. The script I am sharing uses OpenAI’s GPT to write an account performance summary along with some suggestions for how to improve the performance of a Google Ads account. […]

As marketers, we often work in the liminal space between businesses and customers. For you to succeed, both must be satisfied. The concerns of the business – revenue, growth, operations – mean little to customers, and the business often sees customers in return as line items in a financial report.  It’s a delicate balancing act to satisfy both. This is why both art and science are so essential for modern marketing. Art to create, connect and convert customers, and science to deliver, optimize and measure it.  Brands that can blend the art and science of marketing stand a better chance […]

Bing Chat now can handle 30 chat turns per conversation, up from 20, and a total of 300 chats per day. Also, the travel results can be more visual and Bing Image Creator works in all chat modes, not just “creative.”

Google Business Profile listings in the Google mobile search results never showed videos in the image portion of the listing that were longer than 30 seconds. Now, it seems Google is showing 30 second or longer videos for some of those listings in mobile search.

Google is testing the ability to click on a word in a featured snippet within Google Search and define that word. You can also copy the word, if you want. I think this is a Google Search test and maybe not a Chrome test.

Google’s John Mueller said on Reddit, when it comes to SEO, do not pick a cheap domain on a TLD that is overrun with spam. The question that was asked was, “Does it matter for SEO if my site is .com / .site /or any other?”

Google posted an update that it is currently working on linking your Google AdSense account with your Google Analytics 4 property as it offers with Universal Analytics 3.

Chrome extensions provide a quick and easy way to execute boring and repetitive tasks. Extensions can be a huge time saver in SEO. But many still don’t focus on building them. One reason is that some marketers are unable to code complex tools, so they use whatever tool is available. That said, you don’t always need to invest your time learning difficult skills or spending money on an expensive developer to build a new complex tool. Now, you can use ChatGPT to build your own customized SEO extensions, upload them on Google and use them daily for free. Here’s how. […]

In part one, we spoke about who is Menachem Ani and also about how to structure performance max campaigns in Google Ads. In part two, we talk about onboarding new clients and e-commerce with Google Ads…

Use 11 tips to optimize your Performance Max campaigns and expect better results while also benefiting from the time savings promised by automated campaign types. The post 11 Tips To Get The Best Out Of Performance Max Campaigns appeared first on Search Engine Journal.

Learn more about the history of ChatGPT, from OpenAI’s earliest paper on generative models to reaching 100 million users, 1.6 billion visits, and 200 plugins. The post History Of ChatGPT: A Timeline Of The Meteoric Rise Of Generative AI Chatbots appeared first on Search Engine Journal.

Compare task results from Claude-instant-100k, Anthropic’s AI chatbot with an expanded context window, to ChatGPT, Bing AI, and Google Bard in three examples. The post Claude Instant With 100k Tokens Outperforms Leading Generative AI Chatbots appeared first on Search Engine Journal.