Google announced that store sales reporting and bidding are now available across Performance Max Campaigns within Google Ads. This means advertisers can “measure total sales wherever customers prefer to shop and optimize their bids for in-store revenue,” Google explained.

Google has just launched the new INP report within the Core Web Vitals reporting in Google Search Console. As a reminder, INP, Interaction to Next, is replacing FID, First Input Delay, in March 2024. To prepare, Google has launched a new report to show you how your site(s) are performing for that metric.

Bing Image Creator will get some big improvements in about a month. Microsoft Bing CEO, Mikhail Parakhin said this on Twitter the other day, saying the language model for Bing Image Creator will get a big update. He said…

Google mobile search results can show the Google Business Profile listing in one section and the reviews later down in another section. I am pretty sure I’ve seen this on and off over the past year or so, but I can’t find my coverage of it.

Artificial intelligence (AI) is a well-known technology in SEO, as it’s been used by Google for years to power its search engine. Recently, major companies like Google, Bing, Adobe, Meta, and Apple have recognized the changing consumer behavior and started embracing AI as a central focus. AI and machine learning (ML) now play a vital role in their core product offerings. This article covers tips for safeguarding your digital presence in the face of AI’s rapid evolution. Future-proofing your digital assets AI has revolutionized consumer-business interactions, providing a smooth experience and transforming how customers engage with companies.  As search engines […]

Google has launched a new report within Google Search Console to see how well you perform with the INP, Interaction to Next Paint, Core Web Vital metric. As a reminder, Interaction to Next Paint (INP) will replace First Input Delay (FID) as a metric for Core Web Vitals in March 2024. Google launched this new report today to allow site owners to prepare for the upcoming change. What the report looks like. Here is a screenshot of the report: INP (Interaction to Next Paint) is a new metric that will replace FID (First Input Delay) as a Core Web Vital […]

In this article, Greg asked video marketing experts to share their thoughts on how to make a video go viral, including best practices and examples. The post How To Make A Video Go Viral appeared first on Search Engine Journal.

Meta is enhancing Reels with Instagram ads, app promotions, and AI-optimized music to boost engagement and broaden advertiser reach. The post Meta Expands Reels Ads To Instagram, Tests AI Features appeared first on Search Engine Journal.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Bing Chat goes a significant performance improvement…

Marketers may soon be able to run ads on video-streaming services specifically targeting LinkedIn users. A new ad product is about to be trialed by the social networking platform, which is owned by Microsoft, that will be aimed as reaching its 930 million subscribers when they watch movies and TV shows. Why we care: Marketers could potentially increase their ROI and subsequently boost revenue as it is an opportunity to reach their target audience more efficiently.  Why now? LinkedIn makes most of its $5 billion revenue from ads sold on its news feed. The social networking platform, which is already […]

OpenAI explores launching an ‘app store’ for AI models, potentially challenging current partners and expanding customer reach. The post OpenAI Considers ‘App Store’ For ChatGPT appeared first on Search Engine Journal.

Over 100,000 ChatGPT accounts were breached by info stealers, prompting calls for enhanced password practices and two-factor authentication. The post Massive Leak Of ChatGPT Credentials: Over 100,000 Accounts Affected appeared first on Search Engine Journal.

Google Ads continues to be one of the most important platforms for businesses of all sizes and scales. But with constant updates, increasing automation and the loss of many “traditional” control levers, finding the right balance between investment and returns can be incredibly difficult.  At SMX Advanced, Sam Tomlinson, executive vice president at marketing communications agency Warschawski, explained that marketers need to figure out how to work alongside AI and help them do better “because fundamentally we are not going to outtrade a machine.” Here are 10 advanced strategies that have helped Tomlinson’s company achieve huge results with Google Ads […]

Google has been accused of unfairly monopolizing the digital advertising market resulting in a significant drop in advertising revenue for publishers. Gannett, the publisher of USA Today, is suing the search engine for using “deceptive commercial practices” and breaching U.S. antitrust and consumer protection laws. Why we care: This is the latest in a string of lawsuits in which Google has been accused of violating antitrust laws. The outcome of these cases could force the search engine to implement big changes such as the divestment of its ad business, which could potentially lead to increased transparency, more campaign control for […]

Digital Marketers of all stripes are invited to look to The Future of Search! Learn from industry experts and network with peers in this unique two-day experience. The post Free MozCon Ticket Info Inside: Are You Ready For The Ultimate Search Contest? appeared first on Search Engine Journal.

Have you tried to use generative AI in your digital marketing but found that it behaves more like “spicy autocomplete” than actual intelligence? Try using disconfirming questions. Here’s how. The power of disconfirming questions Disconfirming questions challenge what you already believe or think is true.  Instead of asking questions that agree with your ideas, disconfirming questions encourage you to question and explore different possibilities. Contrast this with confirming questions, which seek validation and reinforce existing perspectives. Notice the difference between these two questions and the answers they’ll elicit: Confirming: Do you agree this new feature will greatly enhance the user […]