Most Popular Apps

Mobile apps have become an integral part of our daily lives and take up a sizable share of screen time today.

Below you’ll find the latest data on the most downloaded apps worldwide and in select countries, including a breakdown by platform and category.

Here’s a quick overview of what you’ll find on this page:

Most Popular Apps Statistics (Highlights)
Most Popular Apps Worldwide (Q1 2024)
Most Popular Apps by Country (Q1 2024)
Most Popular iOS Apps Worldwide (2024, Select Months)
Most Popular Android Apps Worldwide (2024, Select Months)
Most Popular Social Apps Worldwide (Q1 2024)
Most Popular Shopping Apps Worldwide (2023)
Most Popular Apps in the US (2023)
Most Popular Apps Worldwide of Previous Years

Most Popular Apps Statistics (Highlights)

Instagram was the most downloaded app worldwide in Q1 2024, with 166 million downloads.
Temu was the most downloaded shopping app worldwide in 2023, with 337.2 million downloads, 1.8x more than Amazon Shopping.
TikTok was the most downloaded iOS app worldwide in May 2024, with 15 million downloads.
Instagram was the most popular Android app worldwide in May 2024, with 58 million downloads.

Most Popular Apps Worldwide (Q1 2024)

Instagram was the most downloaded app in Q1 2024 with 166 million downloads worldwide across Google Play and App Store.

A total of 4 Meta-owned apps (Instagram, Facebook, WhatsApp Messenger, and WhatsApp Business) were included in the list of top 10 most popular apps in Q1 2024.

Here’s a full ranking of the most downloaded apps worldwide in Q1 2024:

No data available on Spotify downloads.

App
Q1 2024 Downloads Worldwide

Instagram
166 million

Facebook
141 million

TikTok
137 million

WhatsApp Messenger
115 million

Telegram
79 million

CapCut
74 million

Snapchat
67 million

Temu
63 million

Spotify
No data available

WhatsApp Business
59 million

Sources: Appfigures, Sensor Tower

Most Popular Apps by Country (Q1 2024)

United States

Temu was the most downloaded app in the US in Q1 2024.

Here’s a complete ranking of the most popular apps across iOS and Google Play in the US in Q1 2024:

Rank, App
Rank Change (vs. Q4 2023)

1. Temu
=

2. TikTok
=

3. Threads
+6

4. Instagram
=

5. WhatsApp Messenger
=

6. SHEIN
=

7. Max
-4

8. CapCut
=

9. ChatGPT
-2

10. Facebook
=

United Kingdom

Temu ranked as the most downloaded app in the UK in Q1 2024. SHEIN (Temu’s competitor) took the second spot in the ranking.

Here’s a complete list of the most popular apps in the United Kingdom in Q1 2024:

Rank, App
Rank Change (vs. Q4 2023)

1. Temu
=

2. SHEIN
+4

3. Vinted
=

4. Microsoft Authenticator
+3

5. WhatsApp Messenger
-1

6. TikTok
-1

7. Threads
+2

8. Tesco Grocery & Clubcard
-6

9. ChatGPT
-1

10. Telegram
+3

Australia

The most downloaded app in Australia during the first quarter of 2024 was Temu.

The official Australian government app (myGov) claimed the second spot in the ranking of most downloaded apps in Australia.

Here’s a full list of the top apps in Australia in Q1 2024:

Rank, App
Rank Change (vs. Q4 2023)

1. Temu
=

2. myGov
=

3. Threads
+7

4. Messenger
+10

5. ChatGPT
-2

6. WhatsApp Messenger
+1

7. TikTok
-2

8. Microsoft Authenticator
-4

9. CapCut
-3

10. Ticketek AU
+15

Canada

The most downloaded app in Canada during the first quarter of 2024 was Temu. ChatGPT took the second spot in the ranking of the most popular apps in Canada.

Here’s a complete list of the most downloaded apps in Canada in Q1 2024:

Rank, App
Rank Change (vs. Q4 2023)

1. Temu
+1

2. ChatGPT
-1

3. Threads
+3

4. TikTok
-1

5. WhatsApp Messenger
-1

6. Facebook
+1

7. Amazon Prime Video
+2

8. Messenger
+2

9. Microsoft Authenticator
-4

10. Instagram
+1

India

In Q1 2024, Instagram secured the top spot as the most downloaded app in India, followed by Facebook and Meesho (online shopping platform).

Here’s a complete ranking of the top 10 apps in India by downloads in Q1 2024:

Rank, App
Rank Change (vs. Q4 2023)

1. Instagram
=

2. Facebook
+4

3. Meesho
-1

4. PhonePe
+1

5. WhatsApp Messenger
+5

6. JioCinema
+1

7. Snapchat
+1

8. Flipkart
-4

9. WhatsApp Business
+2

10. Truecaller
+2

France

During the first quarter of 2024, Temu was the most downloaded app in France, followed by Threads and SHEIN.

Here’s a complete list of the top 10 most downloaded apps in France in Q1 2024:

Rank, App
Rank Change (vs. Q4 2023)

1. Temu
=

2. Threads
+26

3. SHEIN
+3

4. ChatGPT
-2

5. WhatsApp Messenger
-2

6. Facebook
+3

7. Telegram
-2

8. TikTok
-4

9. CapCut
-2

10. Instagram
-2

Germany

Temu was the most downloaded app in Germany in Q1 2024.

Here’s a comprehensive list of the most downloaded apps in Germany in Q1 2024:

Rank, App
Rank Change (vs. Q4 2023)

1. Temu
=

2. Threads
+13

3. ChatGPT
-1

4. WhatsApp Messenger
-1

5. Instagram
=

6. Facebook
+2

7. SHEIN
+4

8. Telegram
-1

9. TikTok
-3

10. Lidl Plus
-6

Source: Sensor Tower

Most Popular iOS Apps Worldwide (2024, Select Months)

May

In May 2024, TikTok was the most downloaded app in the iOS App Store worldwide with 15 million downloads, followed by CapCut (10 million) and Temu (9 million).

Here’s a complete list of the most downloaded iOS apps worldwide in May 2024:

App
iOS App Store Downloads

TikTok
15 million

CapCut
10 million

Temu
9 million

Google Maps
9 million

Google
9 million

Instagram
8 million

ChatGPT
8 million

YouTube
8 million

WhatsApp
7 million

Threads
7 million

Source: Appfigures

April

TikTok was the most popular app by downloads in the App Store in April 2024, registering 14 million downloads worldwide.

Here’s a complete list of the top 10 most downloaded iOS apps worldwide in April 2024:

App
iOS App Store Downloads

TikTok
14 million

CapCut
10 million

Google Maps
8 million

Temu
8 million

Instagram
8 million

Google
8 million

Youtube
8 million

WhatsApp
8 million

Threads
7 million

Google Chrome
7 million

Source: Appfigures

March

TikTok claimed the top spot in the list of most downloaded iOS apps worldwide in March 2024, with 16 million downloads.

Here’s a complete list of most popular iOS apps by downloads in March 2024:

App
iOS App Store Downloads

TikTok
16 million

CapCut
10 million

Google Maps
9 million

Instagram
9 million

Threads
8 million

Temu
8 million

Youtube
8 million

WhatsApp
8 million

Google
8 million

Gmail
7 million

Source: Appfigures

Most Popular Android Apps Worldwide (2024, Select Months)

May

In May 2024, Instagram generated 47 million downloads worldwide in Google Play making it the most popular app.

Here’s a complete breakdown of the most downloaded Android apps in May 2024:

App
Google Play Downloads

Instagram
58 million

Facebook
43 million

TikTok
36 million

WhatsApp
31 million

Messenger
24 million

Telegram
21 million

JioCinema
20 million

Temu
19 million

CapCut
19 million

WhatsApp Business
17 million

Source: Appfigures

April

In April 2024, Instagram had the highest number of downloads worldwide (47 million) in Google Play among all apps.

Here’s a complete ranking of the most downloaded Android apps in April 2024:

App
Google Play Downloads

Instagram
47 million

Facebook
41 million

TikTok
33 million

WhatsApp
29 million

JioCinema
21 million

Telegram
20 million

Snapchat
17 million

WhatsApp Business
17 million

Messenger
16 million

CapCut
15 million

Source: Appfigures

March

Facebook brought in 52 million downloads in Google Play in March 2024, more than any other Android app.

Here’s a comprehensive ranking of the most downloaded apps in Google Play worldwide in March 2024:

App
Google Play Downloads

Facebook
52 million

Instagram
50 million

WhatsApp
33 million

TikTok
31 million

Telegram
20 million

WhatsApp Business
18 million

Messenger
18 million

Snapchat
17 million

Threads
15 million

Spotify
14 million

Source: Appfigures

Most Popular Social Apps Worldwide (Q1 2024)

In Q1 2024, Instagram was the most downloaded social app worldwide with 166 million downloads across Google Play and App Store, closely followed by Facebook (141 million) and TikTok (137 million).

Here’s a complete list of most popular social apps worldwide in Q1 2024:

App
Downloads

Instagram
166 million

Facebook
141 million

TikTok
137 million

WhatsApp Messenger
115 million

Telegram
79 million

Snapchat
67 million

Sources: Appfigures, Sensor Tower

Most Popular Shopping Apps Worldwide (2023)

Temu was the most downloaded shopping app worldwide in 2023, with 337.72 million downloads.

Here’s an extended list of the most downloaded shopping apps worldwide in 2023:

App
Downloads

Temu
337.72 million

SHEIN
261.94 million

Amazon Shopping
188.12 million

Shopee
160.67 million

Meesho
147.75 million

Flipkart
142.68 million

AliExpress
101.08 million

Mercado Libre
95.85 million

Alibaba
91.9 million

Lazada
65.41 million

Source: Statista

Most Popular Apps in the US (2023)

Threads claimed the top spot on the list of most downloaded apps in the US in 2023 with 192.7 million downloads.

Here’s a complete list of the most downloaded apps in the US in 2023:

App
Downloads

Threads
192.7 million

Temu
113 million

TikTok
80.9 million

CapCut
69.3 million

SHEIN
68.4 million

WhatsApp Messenger
68.2 million

Instagram
67.3 million

MONOPOLY GO!
57.5 million

Cash App
55.7 million

Snapchat
52 million

Source: Apptopia

Most Popular Apps Worldwide of Previous Years (2022, 2021, 2020)

2022

TikTok was the most downloaded mobile app with 672 million downloads across App Store and Google Play in 2022.

Here’s a complete list of the most popular apps worldwide by downloads in 2022:

App
Downloads in 2022

TikTok
672 million

Instagram
548 million

WhatsApp
424 million

CapCut
357 million

Snapchat
330 million

Telegram
310 million

Subway Surfers
304 million

Facebook
298 million

Stumble Guys
254 million

Spotify
238 million

Source: Apptopia

2021

TikTok hit 656 million downloads in 2021, more than any other mobile app across Google Play and App Store.

We’ve listed the most popular apps by downloads worldwide in 2021:

App
Downloads in 2021

TikTok
656 million

Instagram
545 million

Facebook
416 million

WhatsApp
395 million

Telegram
329 million

Snapchat
327 million

Zoom
300 million

Messenger
268 million

CapCut
255 million

Spotify
203 million

Source:Apptopia

2020

TikTok was the most downloaded app across Android and iOS devices in 2020 with 850 million downloads.

Here’s a list of the most downloaded apps worldwide in 2020:

App
Downloads in 2020

TikTok
850 million

WhatsApp
600 million

Facebook
540 million

Instagram
503 million

Zoom
477 million

Messenger
404 million

Snapchat
281 million

Telegram
256 million

Google Meet
254 million

Netflix
223 million

Source: Forbes

The post Most Popular Apps appeared first on Backlinko.

How to Build AWESOME Backlinks in 2022 (9 Proven Strategies)

10 B2B SEO Statistics