Want to learn about the state of blogging in 2024? What are the benefits of blogging to businesses? What are the most popular blogging formats?

Keep reading as we will cover answers to these questions and more with a curated list of 29 up-to-date blogging statistics to know in 2024.

Click for a specific section:

General Blogging Statistics
Benefits of Blogging Statistics
Blogging Content Statistics
AI Adoption in Blogging Statistics

General Blogging Statistics

76% of B2C marketers claim to have used blogs to distribute content in the past 12 months, making it the 2nd most popular distribution channel behind organic social media (Content Marketing Institute)
79% of B2B marketers use blogs to distribute content (Content Marketing Institute)
An estimated 6 million blog posts are published every day (WebTribunal)

The total number of bloggers worldwide stands at 104 million, including 32 million in the US alone (WebTribunal)
Users create around 70 million posts on WordPress alone (WordPress)
Tumblr hosts more than 600 million blogs (Tumblr)
83% of internet users claim to read blogs at least once a month (HubSpot)

Social media (92%), email marketing (67%) and SEO (66%) are the most popular channels to promote blog content (Orbit Media)

Benefits of Blogging Statistics

Do blogs drive results? What’s the performance of blogs compared to other channels? Check out these stats on the benefits of blogging.

82% of bloggers report at least “some results” from their blogs. 26% of respondents claim blogs deliver “strong marketing results”. (Orbit Media)
Bloggers who add video or audio report more commonly “strong results” with their blog performance – 34% and 38%, respectively vs. an average of 26% (Orbit Media)

44% of surveyed tech marketers say blog as a distribution channel produces the best results for their organization, more than email or organic social media platforms (Content Marketing Institute)
70% of marketers say blog posts are the most effective content type when used for demand generation in the early stage (awareness), more than any other content type (Content Marketing Institute)
According to 31% of marketers and business owners, short-form articles as a content format tend to perform the best. Another 24% of respondents say long-form blog posts are the most effective when it comes to content production (Semrush)

Blogging Content Statistics

What are the elements of high-performing blog posts? What’s the typical word count? What are the most popular content formats? Here are some stats.

The typical length of a blog post is 1427 words (Orbit Media)

61% of bloggers typically publish content between 500 and 1500 words long. Only 14% of blogs typically publish 2000+ word posts (Orbit Media)
Nearly half (47%) of bloggers publish every week or multiple times per month. Only 3% of bloggers opt for a daily publishing schedule (Orbit Media)
How-to articles (76%) and lists (55%) rank as the most popular blogging formats (Orbit Media)

Here are the exact numbers:

On average, it takes 3 hours 51 minutes to write a blog post (Orbit Media)
Blog posts that featured 7 or more images received 55% more backlinks than those without any visual content (Semrush)
50% of bloggers claim to include statistics in their typical blog posts. Other common elements include contributor quotes (36%), video (24%) (Orbit Media)

More than 9 in 10 (92%) bloggers say they add images to their blog posts (Orbit Media)
Nearly half (47%) of bloggers claim to have published original research in the past 12 months (Orbit Media)
74% of bloggers report updating their old blog content (Orbit Media)

According to 45% of surveyed marketers and business owners, “researching and adding relevant keywords in addition to the primary keywords” helps improve their blog rankings (Semrush)
45% of marketers and business owners claim that “analyzing and addressing customer questions in blog posts” boosts their rankings (Semrush)
Blog posts that include at least one video generate 70% more organic traffic than those without (Semrush)

Blogs with fairly easy-to-read text tend to perform better than those that are less readable – in a sample of high-performing blogs 33.45% were “easy to read” vs. 16.73% which were “difficult to read” (Semrush)

AI Adoption in Blogging Statistics

AI adoption is on the rise and the blogging industry is no exception. Check out these stats to know where AI is used among bloggers.

65% of bloggers use AI at least sometimes (Orbit Media)

AI is used by 43% of bloggers to generate ideas. Other common AI use cases among bloggers include writing headlines (29%), outlines (28%) (Orbit Media)

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