Use the fundamental concepts in this Marketing 101 guide to kickstart your strategies.…
What Is Website Architecture? (& How to Improve it for SEO)
Website architecture refers to the structure of websites. Learn best practices for organizing your site for SEO.…
SEO Writing: 16 Tips for Creating SEO-Optimized Content
SEO writing is the process of writing content with the goal of ranking well on search engines like Google.…
How to Search a Website for Keywords
Ways to search a site for keywords: 1) Command+F, 2) Google search operators, 3) keyword tools, & more.…
The 10 Best Advertising Tools for Your Campaign Tech Stack
Uncover the best advertising tools to enhance your campaigns. This guide covers everything from audience research and campaign management to ad creation.…
Daily Search Forum Recap: July 29, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google says the next core update isn’t extremely far away……
Google: Core Update Isn’t Extremely Far Away As Publishers Grow Concerned
Google’s John Mueller responded to complaints about image thumbnails still not showing up for some publishers in the search results. He encouraged a bit more patience, saying “the next one [core update] isn’t extremely far away now, so I’d recommend …
Google Showing X Carousel Less Often For News Topics?
Google may be displaying the X (formerly Twitter) carousel in the search results less often for news related topics. A report from Newzdash shows the X carousel is showing up for about 12% of queries, when earlier this year it …
Google Business Profiles New Generate Menu From Photo
Google Business Profiles has a new AI feature to let you upload a photo of your menu and Google will create your menu items for your restaurant based on that photo. This is a generative AI feature and is currently …
Report: How Often Google Mixes Ads Into Organic Search Results
Google has been mixing search ads into the free organic search results for several months now; Google even changed its definition of what it considers top ads in order to account for this change. New data from Semrush shows just …
Google Discover Promoting AI Overviews In Search
Google Discover is now pushing users to see AI Overviews directly in the Google Search results. As you scroll through the Discover feed on Google.com, you may see a promotion of sorts to learn more about a topic through the …
Ongoing Google Search Ranking Volatility For 2 Weeks
Over the past almost two weeks, we have seen consistent and ongoing ranking volatility on a daily basis. The last Google search ranking update I covered was around July 23rd, then before that was July 18th and then July 9th. …
SEO for Landing Pages: Best Practices to Rank on SERPs
Landing page SEO is the process of optimizing your landing pages for users and search engines.…
A Guide to Content Calendars (+ Free Templates for Making One)
A content calendar helps you plan, organize, and schedule content. Learn how to build one.…
24 Best Search Engines in the World [2024 List]
Google isn’t the only search engine out there. Check out our list of the top search engines in 2024.…
A Guide to UTM Code Parameters, Creation, & Tracking
UTM codes are text snippets added to URLs to track different campaigns. Here’s how to create them.…
The 6 Best SEO Tools for Small Businesses
The top SEO tools for a small business include Semrush, Google Search Console, Yoast SEO, and ChatGPT.…