A good cost per click (CPC) is one that allows you to achieve your return on investment (ROI) target.…
8 Effective Marketing Channels in 2024 (+ How to Get Started)
Top marketing channels include social media, emails, organic search, and digital advertising.…
What Is Emarketing? Exploring Types & Tactics
Emarketing (electronic marketing) is the practice of marketing products or services through the internet.…
Google Local Service Ads Shows Phone Number On Hover
Google Local Service Ads can now show the business’s phone number in the ad unit when you hover over your mouse cursor over the ad. It will then dynamically expand the ad to show the advertiser’s phone number.…
Keyword Search Volume: What It Is & How to Find It
Keyword search volume usually refers to the average number of monthly searches a keyword gets in Google.…
10 Link Building Strategies That Work in 2024
These 10 link building strategies can help you build quality backlinks to your website.…
How to Use AI for Facebook Ads: Tips and Tools
If you advertise on Facebook, your reach could go further than ever before with the help of AI.…
Daily Search Forum Recap: July 24, 2024
Here is a recap of what happened in the search forums today……
Competitor Ad Spend: How to Uncover Your Rival’s Budget
Ever wonder what your competitors are spending on ads? Knowing this can boost your budget strategy and keep your marketing ahead of the game.…
Google Outlines Videos In Search Results
Google seems to have changed how it shows large videos in the search results. I am now seeing them show these gray lines, outlining the video box, in the Google Search results.…
Google Ad Revenue Up 11% – $64.62 Billion In Ad Revenue
Google / Alphabet reported its Q2 2024 earnings last night, where its ad revenue hit $64.62 billion, up 11% from last year’s quarter of $58.14 billion. Clearly, Google’s advertising business continues to grow despite any economic downturn we may have …
New Google Local Service Ads Budget Options
Google has added new ad budget options and features to Local Service Ads. You can now set a maximum monthly ad spend limit for the month for some accounts.…
SEO Poll: 54% Of SEOs Saw Positive Effects From Google Updates
Aleyda Solis posted the results of a poll she ran, which showed 54% say their sites have seen mostly a positive effect from Google Updates in the last couple of years. John Mueller from Google replied to that poll saying, …
Google Search Ranking Algorithm Volatility – July 23rd
I probably should have covered this yesterday but I have been seeing more ranking volatility starting late on Monday, July 22nd, through yesterday, July 23rd and into today July 24th. This may be a continuation from what we saw last …
The API: What It Is and How It boosts Your business
Read this post to finally understand what an API really is. Discover the ins and outs of Semrush’s .Trends API to find all the ways to leverage it for your business advantage.…
Daily Search Forum Recap: July 23, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google will not deprecate third-party cookies in Chrome……
Google Ads Editor Version 2.7 Is Now Out
Google has released version 2.7 of the Google Ads Editor. This new update brings a number of new features and also deprecates a number of features. New features include AI-generated assets, account level content label exclusions, account-level negative keywords and …