Here is a recap of what happened in the search forums today……

Have you heard of Effingo by Google? Google actually spoke about it on their Google Cloud blog in May 2023. Now Gary Illyes from Google said it is used by Google Search and other areas of Google to do insanely …

As part of the Search Off The Record podcast from Google on crawling, which we briefly covered on Friday, Gary Illyes from Google said he is investigating ways for Google to handle URL parameters better.…

As a reminder, Google Ads has begun pausing low-activity keywords that were created over 13 months ago and have zero impressions over the past 13 months. But that does not mean Google will pause these if they are already part …

Google is sending news publishers a lot less traffic from Google Web Search but also a lot more traffic from Google Discover. A new report conducted by Newzdash analyzing 8.1 billion clicks across hundreds of news publishers using Google Search …

Over the past couple of weeks, there has been an increase in complaints around Google Search listing URLs with the srsltid URL parameter tagged along to the URL, as the canonical URL in Google Search. In fact, Google matches on …