SE Roundtable

Google Search Console Search Appearances Documentation Updated

Google has greatly expanded and clarified its documentation around how Search Appearances work within the Google Search Console reports. Google wrote on X, “We improved our documentation on Search Appearances supported in Search Console.” Daniel Waisberg from Google said, “I’ve been asked about this 1000 times, hope you’re all happy now.”

SE Roundtable

Bing Images Search Refinement Cards

Microsoft now has these refinement cards or boxes directly in the Bing Image Search results interface. In these cards, Bing will show you a refinement option for your query with example photos you might find for that refined search query.

SE Roundtable

Google Search Local Pack UX Update

Google has updated the local pack, the local results box, in the Google Search results. Now when you click on the results in the local pack, the map slides to the left, behind the local pack listings. Then the detail local listing slides to the right.

SE Roundtable

Google Analytics Missing Data From Yesterday/Data

There are a ton of complaints and a lot of concern around Google Analytics missing data in the normal overview report for yesterday and today. I see it also, I am seeing no data from this site and others in my GA4 reports for yesterday or today – although the real time reports work.

Brian Dean - Backlinko

Keyword Mapping: A Step-by-Step Guide to Better SEO

If you have a website, keyword mapping should be a priority. Why? Because it can help you get more visitors, leads, and conversions. Noticeably more. At Backlinko, keyword mapping helps us reach 500k+ organic sessions every month. In this step-by-step guide, you’ll find everything you need to get started with keyword mapping. Plus, a free keyword mapping template. But first, let’s start with the basics. What Is Keyword Mapping? Keyword mapping is the process of organizing target keywords into groups and assigning them to specific pages on your website. And creating a detailed keyword map to keep track of important […]

Brian Dean - Backlinko

15 Online Review Statistics

Online reviews have become an integral part of the buyer journey. From physical products to hotels and restaurants, customers increasingly rely on user-generated content to make informed decisions. In this blog post, you’ll find up-to-date online review statistics, where we’ll uncover the importance of customer reviews, highlight the most popular online review platforms, and cover some insights about fake reviews. Click for a specific section: Online Review Statistics (Highlights) General Online Review Statistics Popular Online Review Platforms Fake Online Reviews Online Review Statistics (Highlights) 75% of consumers read online reviews when researching businesses. Facebook and Instagram are the most popular […]

Brian Dean - Backlinko

Bad Backlinks: A Complete Guide on Spotting and Avoiding Them

Bad (or toxic) backlinks are links from external websites that can harm your site’s ranking and online reputation. Search engines like Google see bad backlinks as a red flag, associating your site with low-quality or spammy content. This can lead to a drop in your rankings, making it harder for potential customers to find you. We’ve already seen what a good link profile can do for your site. According to a study by Backlinko, the No. 1 result in Google has an average of 3.8 times more backlinks than positions #2-#10​​. But not all backlinks are created equal. Bad backlinks […]