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Craig Hordlow

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Marketing blogs - SEMrush

Brand Tracking 101: The Art of Digital Eavesdropping

Dive deep into the basics of brand tracking. Discover strategies and insights that can propel your brand to the forefront of your industry.…

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Marketing blogs - SE Roundtable

Daily Search Forum Recap: September 30, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

The Google Search ranking volatility won’t calm down……

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Marketing blogs - SE Roundtable

Google Search Console Recommendations Not Fully Rolled Out

About 8 weeks ago, Google announced Google Search Console Recommendations and rolled it out to a limited number of properties within the platform. Google said the roll out will be slow and yea, it is slow. Daniel Waisberg from Google …

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Marketing blogs - SE Roundtable

Did Google Hit Forbes Advisor With A Search Penalty Over Site Reputation Abuse?

Google may have hit Forbes Advisor with a manual action, downgrading its rankings over maybe the site reputation abuse policy. Lars Lofgren wrote about this marketplace, as he put it, on September 18th and then a week or so later, …

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Marketing blogs - SE Roundtable

Google Local Service Ads TCPL (Target Cost Per Lead)

Google seems to be rolling out a new bidding option for Local Service Ads named Target cost-per-lead (tCPL) bidding. Target cost-per-lead (tCPL) bidding is a semi-automated smart bid strategy. You set your desired average cost per lead, and Local Services …

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Marketing blogs - SE Roundtable

Google Shopping Interface Updated With Expandable Refinements

Earlier this month, we reported that Google was testing a new Google Shopping Search interface. Well, Google may have rolled it out now. There is the new logo, with a more e-commerce like interface and then these large search refinement …

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Marketing blogs - SE Roundtable

Another Interview With Google’s Search Liaison: Big Brands, UGC Content, AI Overviews & Future

Danny Sullivan, the Google Search Liaison, has been interviewed again – this time by Alyeda Solis. It is pretty similar to my interview with Google’s Search Liason, but this one is recorded and available for everyone to watch.…

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Marketing blogs - SE Roundtable

Google Search Ranking Volatility & Shuffles This Weekend

Google will not, refused to, calm down, and the ranking volatility, the shuffling of the search results, remains constant. This weekend, probably starting on Friday, September 27th, through the whole weekend, we are seeing even more signs of movement and …

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Marketing blogs - SE Roundtable

Today Is Google’s 26th Birthday – Where Is The Doodle?

Today is the day Google would be celebrating its birthday or anniversary – September 27th. As Google posted last year, On September 27, 1998, Google Inc. was officially born.…

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Marketing blogs - SE Roundtable

Daily Search Forum Recap: September 27, 2024

Here is a recap of what happened in the search forums today……

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Marketing blogs - SEMrush

What Are KPIs? A Guide to Key Performance Indicators

Learn what key performance indicators (KPIs) are and how to choose the right ones for your business.…

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Marketing blogs - SE Roundtable

Google Search Content Suggestions In Specific Languages Toggle

Google has this setting some searchers can manage that lets them turn on or off seeing content in a language that is popular in their region. The searcher can either leave the content language suggestion on or turn it off.…

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Marketing blogs - SE Roundtable

Spike In Removed Google Reviews On September 17th

Google seemed to have removed/deleted a ton of reviews from Google Business Profiles within Google Maps and Local search last week, around September 17th. This came a day or so before Google updated its Google Business Profiles review restrictions policy.…

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Marketing blogs - SE Roundtable

Bing Short Videos Now With Details

Microsoft is testing adding more details to the short video carousel it shows in Bing Search. Now it is showing video length, descriptions, a swipe to see more and other changes.…

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Marketing blogs - SE Roundtable

Google Local Panel Adds “About This Place” Section

Google is testing adding a new section named “About this place” to the local panel in the Google Business Profile listings within Google Search and Google Maps. This section shows you text and image reviews of this place in a …

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Marketing blogs - SE Roundtable

Report: Small Google Business Profile Updates May Trigger Re-Verification

Krystal Taing, a Google local product expert in the Google Business Profiles forum and Vice President at Uberall, said she is seeing a rise in re-verifications from Google Business Profiles even after just making small changes or additions to your …

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Marketing blogs - SE Roundtable

Search News Buzz Video Recap: Google Volatility With Gains & Losses, Updated Web Spam Policies, Cache Gone & More Search News

Google Search rankings gains were lost for many, followed more more volatility this week. Google updated its web search spam policies, with a focus on site reputation abuse. Google’s cache operator is now fully dead……

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