Google Ads emailed advertisers using Enhanced cost-per-click (eCPC) to let them know that in March 2025, Enhanced CPC will be sunset and any campaigns using Enhanced CPC will be migrated to Manual CPC bidding.…
Month: September 2024
Brand Persona: What It Is and How to Create One
A brand persona is the personification of a brand’s identity designed to resonate with a specific target audience.…
How to Find Unlinked Mentions and Turn Them Into Backlinks
Learn how to find and convert unlinked mentions into links to strengthen your site’s backlink profile.…
Daily Search Forum Recap: September 6, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. I know the Google August core update is done……
10 Brilliant SEO Newsletters: Master Search From Your Inbox
SEO newsletters make it easy to keep up to date with what’s going on in the world of search engine optimization. And they show you the strategies that are working right now. To save you time (and declutter your inbox), …
9 Best Chrome Extensions for SEO: Our Top Picks
You know the saying “work smarter, not harder”? That’s what Chrome extensions can do for you. In fact, Leigh McKenzie, head of SEO at Backlinko, uses Chrome extensions to speed up many daily SEO tasks. I couldn’t work as an …
7 Top Google Analytics Alternatives (Free and Paid)
Let’s face it: When it comes to analytics tools, we want it all. Advanced metrics, intuitive dashboards, and seamless integrations. But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. Many marketers default to Google …
AI Copywriting: Top 4 Tools and Best Ways to Use Them
AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. With the goal of driving more sales for your business (or your client’s business). You can use it to create: Snappy taglines Persuasive product descriptions Attention-grabbing social media …
Google Ads Audience Insights Missing For Some
There is another Google Ads bug, this time with the Audience insights going missing for some advertisers. Ginny Marvin, Google’s Ads Liaison, said on X, “Audience Insights is not being removed” but rather there is a bug.…
Google Ads Try On Icon
Google launched its try on feature a year or so ago and now Google may have just added a new icon to visualize the try on feature. Below is a screenshot of it on Google Ads for lipstick. When you …
Google Clarifies Indexing API Quota & Pricing Information
Google has made several changes to its indexing API quota and pricing information document for clarification purposes. Google said this was to clarify “the default quota is for setting up the Indexing API, and how to request approval and quota. …
My Interview Of Google’s Search Liaison On The August 2024 Core Update
This week I interviewed Danny Sullivan, Google’s Search Liaison, with the goal of better understanding where Google Search quality is at right now, where it is going in the future and what we as content creators and search marketers need …
Google Search Volatility Still Heated After August Core Update Rollout Completed
It is like the Google August 2024 core update didn’t finish rolling out, or maybe something else is going on, because I am still seeing a lot of signals of intense search ranking volatility in the Google Search results. The …
Search News Buzz Video Recap: Google August Core Update Done, Google Interview, Google Ads & Merchant Center News & The YouTube Algorithm SEO
This week, the Google August 2024 core update finished rolling out, a bit earlier than expected. There is still search volatility, a lot of it……
Google Shopping & Merchant Center Interview With Irina Tuduce
Google published an internal interview on its Search Off the Record podcast with John Mueller and Lizzi Sassman (who you know) and Irina Tuduce from the Google Shopping team. Irina Tuduce has been with Google for 18 or so years …
How to Make an Ad, Step by Step
A great ad doesn’t bombard audiences’ in their newsfeed, it conveys a clear brand message, offers value, and earns users’ attention.…
Daily Search Forum Recap: September 5, 2024
Here is a recap of what happened in the search forums today……