Google is bringing back shopping and product results in the AI Overviews for commercial queries. I’ll be honest, I don’t remember them going away but I am told they have now returned. Maybe they went away with the Ray update, when Google restricted how often AI Overviews showed.
What Is Branded Search? (And How to Optimize Your Site for It)
A branded search is a search engine query that contains the name of your brand, service, or product.
6 Best Competitor Keyword Analysis Tools for Market Insights
Discover the top competitor keyword analysis tools for optimizing your PPC and SEO keyword strategies.
Daily Search Forum Recap: September 9, 2024
Here is a recap of what happened in the search forums today…
Bing Product Search Results With See Details Button
Bing is testing a big blue “see details” button for some of the product listings in its search results. Normally when you hover your mouse cursor over the products, they expand a little but now they are also showing a blue button to “see details.”
Bing Treats 308 Redirects Same As 301 Redirects
Fabrice Canel from Microsoft said that Bing Search treats 308 redirects the same as they treat 301 redirects. This is the same as what Google said back in 2021, although Google has been a bit wishy-washy on redirects over the years.
Bing May Use ProductGroup Markup In The Future
Microsoft Bing may use ProductGroup markup in the future for its “captions” in the Bing Search results. Fabrice Canel from Microsoft said while they do not support it yet, “it’s on our radar” and “the team is closely monitoring its adoption.”
Google Business Profile Appointment Link Broken Notifications
Google is emailing some businesses when it detects that their Google Business Profile appointment link is not working. Google’s email says, “Fix your business Google link.”
Google Ads Saying Goodbye To Enhanced CPC In March 2025
Google Ads emailed advertisers using Enhanced cost-per-click (eCPC) to let them know that in March 2025, Enhanced CPC will be sunset and any campaigns using Enhanced CPC will be migrated to Manual CPC bidding.
Brand Persona: What It Is and How to Create One
A brand persona is the personification of a brand’s identity designed to resonate with a specific target audience.
How to Find Unlinked Mentions and Turn Them Into Backlinks
Learn how to find and convert unlinked mentions into links to strengthen your site’s backlink profile.
Daily Search Forum Recap: September 6, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. I know the Google August core update is done…
10 Brilliant SEO Newsletters: Master Search From Your Inbox
SEO newsletters make it easy to keep up to date with what’s going on in the world of search engine optimization. And they show you the strategies that are working right now. To save you time (and declutter your inbox), I’ve curated a list of the top newsletters I think are worth subscribing to. After consulting my team (including some healthy debate) here’s a summary of the best SEO newsletters for different needs: Best for leveling up your SEO skills: The Backlinko newsletter Best for SEO news: #SEOFOMO Best for actionable tips: Core Updates Best for hot takes: #SEOForLunch Best […]
9 Best Chrome Extensions for SEO: Our Top Picks
You know the saying “work smarter, not harder”? That’s what Chrome extensions can do for you. In fact, Leigh McKenzie, head of SEO at Backlinko, uses Chrome extensions to speed up many daily SEO tasks. I couldn’t work as an SEO without all of my favorite extensions. Whether it’s quickly checking a page’s meta title, tracking down a redirect chain, or reviewing data in GSC, these tools are essential for enhancing my workflow. Sold? Don’t download anything just yet. First, read our comprehensive review of the best Chrome extensions for SEO. We ranked each extension by its standout features and […]
7 Top Google Analytics Alternatives (Free and Paid)
Let’s face it: When it comes to analytics tools, we want it all. Advanced metrics, intuitive dashboards, and seamless integrations. But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. Many marketers default to Google Analytics because it’s free and popular. But those same marketers report issues like: Steep learning curves Lack of qualitative insights Difficulty translating data into insights Ready to make the switch? We compared seven Google Analytics alternatives that provide quicker and more precise insights into your website’s performance. Learn pros, cons, and pricing to make the right decision for your business. […]
AI Copywriting: Top 4 Tools and Best Ways to Use Them
AI copywriting involves using artificial intelligence tools to generate compelling marketing copy. With the goal of driving more sales for your business (or your client’s business). You can use it to create: Snappy taglines Persuasive product descriptions Attention-grabbing social media posts There are lots of AI copywriting tools out there. And the technology is continuously getting better, faster, and more accessible. This leaves many worrying that AI might replace human copywriters altogether. But AI isn’t there to replace copywriters. AI is there to help you become a more efficient and creative copywriter. In this guide, we’ll show you how to […]
Google Ads Audience Insights Missing For Some
There is another Google Ads bug, this time with the Audience insights going missing for some advertisers. Ginny Marvin, Google’s Ads Liaison, said on X, “Audience Insights is not being removed” but rather there is a bug.