Total addressable market is the revenue a company would make if it sold to 100% of the people in its market.…
Month: October 2024
How to Improve CTR for Organic & Paid Search
Learn to improve click-through rates for both organic and paid search in our detailed guide.…
What Is Organic Marketing? Benefits and 5 Tactics to Use
Use these five organic marketing tactics to get long-term growth and sales without paying for ads.…
Programming Note: Offline For Simchat Torah On Thursday & Friday
This is a programming note that Thursday and Friday are Simchat Torah and I will be offline the next two days. I will be offline on Thursday and Friday, October 24th and October 25th……
Daily Search Forum Recap: October 23, 2024
Here is a recap of what happened in the search forums today……
Content Marketing Strategy: 10 Steps to Build a Results-Driven Plan
Want to create a content marketing strategy that actually works? You’re in the right place. Through content marketing, Backlinko attracts over 772,000 monthly sessions. Below, you’ll learn how to do the same. We’ll show you (step by step) how to …
Google Search People’s Insights For Unprofessional Medical Advice
One of the complains with Google Search showing Reddit or other online forums all the time is that for medical questions, the answers can be dangerous and harmful. But at the same time, they can also provide help for people …
Google Merchant Center Audience Insights Beta
Google is testing new Audience Insights or audience analytics within the Google Merchant Center interface. This can show you your audience’s regions, ages, gender, age group and more.…
Google: It’s Tempting To Optimize For Tool Metrics; There’s No SEO Shortcuts
Google’s John Mueller said he understands why some in our industry look to optimize for metrics within various SEO tool platforms, but he said there are not shortcuts in SEO and optimizing for those metrics won’t directly lead to Google …
Did Google Hit Fortune Recommends With A Search Penalty Over Site Reputation Abuse?
Google may have hit Fortune Recommends with a search penalty, downgrading its Google search rankings. This may be related to the site reputation abuse policy, like it may have done previously to Forbes Advisor a few weeks ago and some …
Expandable Google Knowledge Panels On Desktop Search
Google now has the ability to expand sections of knowledge panels on the desktop search interface. So when you search for Elon Musk and want to see his children, Google needs to have a down arrow to show more that …
Shein Revenue and Usage Stats
Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers …
Daily Search Forum Recap: October 22, 2024
Here is a recap of what happened in the search forums today……
Google Watch Video Search Ads
Google seems to be testing showing search ads that you can click to watch a video. We saw something like this back in 2018, but this shopping ad has a video play icon on it, and when you look at …
Google Sitelinks Search Box Going Away Next Month
Google is deprecating the ten-year-old Sitelinks Search Box. It is going to start to disappear from the search result snippets starting on November 21, 2024. This does not impact the normal sitelinks, just the search box.…
Google Search Ads Travel Feeds To See Prices, Images & More Rich Results
Google announced that it is adding new features for travel search ads through integration with travel feeds. This will allow ads to show hotels, prices, dates, ratings and images in hotel ads. Plus, Google is testing things to do, car …
Bing Search Adding Al-Enhanced Summary
Microsoft is adding new AI features to Bing Search named AI-enhanced summaries. These can show up in the knowledge panel section, and say the “summary was generated by Al from multiple online sources. Find the source links used for this …
