Master the art of ad tracking with these key metrics that reveal the true impact of your campaigns. Discover how conversions, CTR, ROAS, and other KPIs drive your advertising success.…
12 Best SaaS Marketing Strategies for Business Growth
Check out the top marketing strategies to drive growth for your SaaS business in 2024.…
What Are Footer Links? Why They Matter + Tips
Footer links are the hyperlinks placed in the bottom section that appears on your website. Learn more.…
Daily Search Forum Recap: November 6, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google search is heating up again……
A Marketer’s Guide to Social Media Advertising Tools
Looking to enhance your social media ad strategy in 2025? Discover top advertising tools that streamline campaign management, optimize budgets, and boost conversions—all tailored for busy marketers.…
SEO KPIs: 12 KPIs for SEO to Track & Measure
Common SEO KPIs include organic visibility, keyword rankings, organic click-through rate (CTR), and conversions.…
Report: 22% Of Sites Hit By Google’s Helpful Content Update Are Up 20%+
I’ve been wondering how the majority of sites hit by Google’s September 2023 helpful content update are doing. Glenn Gabe is tracking about 400 of them, so he provided an update saying 88 (or 22% of them) have seen a …
Election 2024 Google Search Ranking Update 🇺🇸
I know we are coming off a heated and very nerve-wracking election day but I am noticing some big Google Search ranking volatility kicking up in the past 24-hours. It might be from the election buzz, but I suspect it …
Google Shopping Ads With Bag Icon In Search
Google can show a bag icon on some of the sponsored search shopping ads. This can show next to the “Shop now” text, where you can either go to the retailers site to buy or click the bag icon to …
Google Highlights New Google Shopping With New Label
Google has been rolling out a new Google Shopping interface, we’ve covered it numerous times, and I think it is now rolled out. But Google is now promoting the new Google Shopping by placing a “new” label on the Shopping …
Microsoft Advertising Updates Shopping Audience Campaigns
Microsoft announced its monthly Microsoft Advertising updates and while we covered some of these before, we did not cover the changes to Shopping Audience campaigns. Microsoft made a couple of changes to Shopping Audience campaigns.…
Daily Search Forum Recap: November 5, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google seems to be testing removing the results count from the search results……
How to Reply to Google Reviews (Tips & Examples)
Respond to Google reviews like a pro. Learn the best practices for positive and professional interactions.…
The Ultimate Guide to Content Marketing Best Practices
Our content marketing best practices include defining your messaging and building a team. Discover more.…
Google Tests Dropping Results Count After Moving It Under Search Tools
In April, Google moved the search results estimated count (the about X results) section to only display it after you click on the “tools” search option. Well, now, in some browsers, for some people, that results count is completely missing …
Google Search Console Partial Data Reports With Dotted Lines
Google may be pushing out a new Search Console feature where for the partial data, the most recent data it has, which was not yet finalized, shows up as dotted lines. Google always put a disclaimer on the most recent …
What Is Content Automation & How Can You Use It?
Content automation is using software to make your content processes more efficient and accurate.…