What are the 4 Ps of marketing? Product. Price. Place. Promotion. For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. But do these classic principles hold up even as AI transforms whole businesses …
Day: November 8, 2024
Daily Search Forum Recap: November 8, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing continuous scroll again……
Google Local Service Ads App To Stop Working In Two Months
Google will stop supporting the Google Local Service Ads app starting on January 6, 2024. An email sent to advertisers said, “On January 6, 2025, we will be turning down the Google Local Services Ads mobile app.”…
Google-Selected Canonical Showing Third-Party’s Domain Name
We have covered examples of Google selecting the wrong canonical URL from within your domain, but what about when Google shows you a domain name that is not yours? What if the Google URL inspection tool shows a domain name …
Search News Buzz Video Recap: Google Election Day Volatility, Helpful Content Update Status, Creators vs SEOs, AI, Ads & More
This week in search we covered the election day Google Search ranking volatility. We also had a status update on where those helpful content update victims are currently sitting. There is this spat going on between content creators and SEOs …
Bing AI-Powered Buying Guide
Microsoft Bing has these AI-powered buying guide that can show up at the top right section for some e-commerce related queries. Microsoft spoke about these buying guides back in June 2023 but they now seem to be rolling out more …
Google & Bing In Dublin For IETF Event To Improve Crawling & AI Controls
Google’s Gary Illyes and John Mueller, along with Bing’s Fabrice Canel and probably other representatives from these search engines spent time in Dublin this week to attend the IETF 121 Dublin event with the goal of submitting ideas on how …
Google Continuous Conversational Search In Google App
Google seems to be testing the ability to have a conversation with the Google Search app, where it Google Search continues to adapt and refine the search query, as you add follow up statements. It is like how Google Gemini …
What Is Keyword Advertising? A Guide to How It Works + Tips
Keyword advertising involves paying to display ads in search results when users search for specific terms.…
AI Marketing Guide: Tools + Use Cases for Marketers
AI marketing can automate and optimize marketing tasks. Here are 12 use cases for digital marketing teams.…
9 PPC Metrics to Track & How to Optimize Them
Learn about the 9 PPC metrics you should track and how to optimize them for better campaign performance.…