ChatGPT’s Search Marketing Share vs Google

Is OpenAI, its ChatGPT service, taking market share from Google? Well, maybe. Rand Fishkin of Sparktoro posted his assumptions based on a mix of data from SimilarWeb and Datos that says ChatGPT’s current market share is 4.33% – that is from October 2024 data.

Google Makes It Clear It Has Both Site Wide & Page Level Ranking Signals

Exploring URL Volatility in Google’s AI Overviews