Here is a recap of what happened in the search forums today……

Google Ads has a new column named “conversation started” for message assets, like WhatsApp messaging, through Google Ads. Clicking on a WhatApp button in Google Ads will trigger the “conversation started” metric in Google Ads.…

There is some speculation within the SEO and search community that Google’s search results have recently become more personalized and tailored. This is based on people comparing the search results to being logged into Google and signed out of Google.…

Google is testing swapping out the blue buttons within the local pack with gold buttons. In this example, the blue call phone icon is now in a gold color, on dark mode.…

Google has slightly updated its Google crawlers and fetchers documentation to say that it will pick the protocol, HTTP/1.1 and HTTP/2, that “provides the best crawling performance” for Googlebot. In fact, it may even switch protocols between sessions, if it …

Two years ago, we saw Google playing videos, mostly YouTube videos, in an overlay that really gave almost zero incentive for the searcher to click over to the YouTube page. The issue is that you don’t get the subscribe or …

A couple of weeks ago, we spotted Google testing large thin fonts for the search results. Now I am seeing Google testing large thick and chunk fonts for its search results.…