Google Search is testing orange links, instead of blue links, in dark mode. This is more like a muted orange color, but it seems orange nevertheless.…

A couple of weeks ago, Google created a proposal on the schema Github proposing expanding and enhancing shipping data in schema.org. One of the enhancements is a new schema type named ShippingService, that groups shipping constraints such as delivery locations, …

After a month or so of testing, it seems like the “sponsored” labels are rolling out across Bing’s search ads. I am now seeing them across all browsers and searches in my tests. This may be a test but it …

Google Ads has this optimization score card that shows you how well your Google Ads account is set to perform. It seems Google is testing adding if there was a change to that score because of “competitive pressure” and might …

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

There is discussion that Google said you should stop hiring SEOs and buying …

Google is testing a new feature in the AI Overviews within Google Search. There is this “highlight” button that when you click on, it lets you highlight text in the AI Overview, which then in turn gives you more AI …

As many of you know, OpenAI launched Search within ChatGPT last week. And as many suspected, the relationship between Microsoft and OpenAI seems to still be strong, because it seems that the ChatGPT Search index comes from Bing – for …

In Rutledge Daugette’s write up from the Web Creator summit that got a lot of attention last week, he wrote a line that struck a cord with the SEO community. In short, some are taking it to mean that Google …

Google Ads has added a new segment option to the reporting for Performance Max assets groups. Some advertisers are seeing the “segment” option within the PMax Asset Group Performance section of reporting.…

Google has made a small update to its crawl budget documentation page to add a best practice is to have the same links on both the mobile and desktop version (if you have different versions) on the page. If you …