Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Just because you buy a generic domain……

Google Analytics now supports Customer Match from Google Ads. Audiences exported to Google Ads will now also include your first-party consented, hashed customer data, and your tag-based user identifiers, Carly Boddy from Google wrote on Bluesky.…

Google’s John Mueller responded to a question on why a company is not ranking for its new brand name, saying, “Just because you call your company something doesn’t mean it’ll show up on top in search like that.”…

Google’s Gemini is testing a new format for showing sources and links, a format that gives publishers and content sources more visibility in its AI answer engine. Google Gemini’s AI search results may soon show sources much more clearly, wrote …

Google seems to be testing underlining the title, link and domain in the search result snippet when you hover your mouse cursor over the snippet. Generally, Google will just highlight the title link, the blue link, under the URL but …

Google is testing a new video format for some YouTube videos that provide “easy to digest” summaries of YouTube videos based on the users queries. This is a pilot that is rolling out to some searchers over the past week …