Here is a recap of what happened in the search forums today……

Google’s John Mueller reiterated in a big way that SEOs and site owners should not spend time disavowing “toxic” links. He said it is a “billable waste of time” to disavow toxic links, as provided in some of these SEO …

Jonathan Jones attended the Google Search Central Live event in Zurich last week and posted excellent and detailed notes about the event, including a bit more on the more often core updates. But he also covered how Danny Sullivan, Google’s …

When OpenAI launched ChatGPT Search several weeks ago, it was just available to paid users. Now, anyone who logs into ChatGPT should have access to the Search the Web button on ChatGPT.com.…

Google Merchant Center added a new field in the “Promotion conditions” section for “first order” discount. This seems to be for shopping ads set up in Merchant Center.…

Google has repurposed its 2014 blog post on faceted navigation best practices (which we covered a decade ago) and created a new help document page named Managing crawling of faceted navigation URLs.…