This post provides an introduction to media planning and detailed step-by-step instructions that’ll increase your knowledge about media planning—and your chances of marketing success.…
Year: 2024
Daily Search Forum Recap: October 30, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web……
We Studied 200,000 AI Overviews: Here’s What We Learned
Get insights on the typical qualities of a Google AI Overview, and what it might mean for SEOs.…
Google Tests Scrollable Search Ads Categories
Google is testing a search ad product carousel format that has these sub-categories that scroll as you swipe through the carousel of products. This format looks familiar but I cannot find any coverage of this new look, so I am …
Bing Tests Hiding Ads Labels After Domain
You thought Google was sneaky with their ad or sponsored labels. Microsoft has a history of being super sneaky with their ad labels in Bing Search. Here is a new example of Bing hiding the small ad label right after …
Confirmed: Google Ad Rep Made Unauthorized Changes To Ad Account
Ginny Marvin, the Google Ads Liaison, has confirmed that a Google ad representative, a Google employee, has made unauthorized changes to a Google ad account. Marvin wrote that following up after an investigation on the matter, “we did not properly …
New Google Ads Business Links Asset Type
Google Ads has a new asset type with enhancement features named business links. Google posted a new help document that says, “Business links is a new asset type with enhancement features that allow you to target customized and varied user …
Google Ad Revenue Up 10% – With Biggest Ad Revenue Quarter Ever
Google / Alphabet reported its Q3 2024 earnings last night, where its ad revenue hit $65.85 billion, up 10% from last year’s quarter of $59.65 billion. Google’s revenue was up 15% with $88.3 billion and its profit was up 33% …
Google: Search Ranking Update Coming Soon But HCU Victims Should Move On
Google held that Web Creator summit yesterday at the GooglePlex, where Google told victims of previous search ranking updates including the September 2023 helpful content update, that a new search ranking update is coming fairly or very soon, but if …
2024 Election: Early Data
This is just data. Not an opion. Please don’t get mad at me if you don’t like what this suggests. The data below shows exit polls from the first few days of early voting in GA, AZ and NC with …
SEO vs. PPC: Differences, Pros, Cons, & How to Choose
SEO drives traffic through organic search, whereas PPC generates traffic using different types of paid ads.…
Daily Search Forum Recap: October 29, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google AI Overviews are now rolling out to over 100 countries……
Keyword Rankings: What They Are & How to Check Yours
A keyword ranking is a webpage’s position in standard search engine results for a given search query.…
Google Tests New Local Places & Compare Sites Interface
Google is testing a new “all places” and “compare now” interface to see businesses and third-party comparison sites outside of Google Search. This is something Google launched in the European regions but now some are seeing this in the US …
Google Tests Frequently Saved Label On Search Result Snippets
Google is now testing a “Frequently saved” label on the search results snippets. Previously we’ve seen you’ve visit often labels, for you labels, preferred source labels and other labels in the search results.…
Google: Doubtful You’d See Big Ranking Drop Over Core Web Vitals Issues
Google’s John Mueller said it again, he said on LinkedIn, “We’ve been pretty clear that Core Web Vitals are not giant factors in ranking, and I doubt you’d see a big drop just because of that.” Google has been saying …
Google AI Overviews Rolling Out To 100+ Countries & Billion+ Users
Google announced it is rolling out AI Overviews in Google Search to over 100 more countries, making it available to over one billion users and in all supported languages. This is the biggest expansion of AI Overviews yet, which was …