Today is Thanksgiving in the United States, so I was planning on not posting anything – since most of you just want to enjoy your time with your family. But I felt I needed to (1) showcase the Thanksgiving Doodle …
Year: 2024
What Are Backlinks in SEO & How Do I Get Them?
Backlinks are links that one site gets from another. They can drive traffic and benefit the linked site‘s SEO.…
Daily Search Forum Recap: November 27, 2024
Here is a recap of what happened in the search forums today……
Check Website Accessibility: Manual Checks and Tools to Use in 2025
Is it time to check your website accessibility? Remember that accessibility is about improving the user experience for everyone – including people with disabilities.…
Google Ads New Conversation Started Column For Message Assets
Google Ads has a new column named “conversation started” for message assets, like WhatsApp messaging, through Google Ads. Clicking on a WhatApp button in Google Ads will trigger the “conversation started” metric in Google Ads.…
Are Google Search Results More Personalized?
There is some speculation within the SEO and search community that Google’s search results have recently become more personalized and tailored. This is based on people comparing the search results to being logged into Google and signed out of Google.…
Google Search Testing Gold Phone Call Buttons
Google is testing swapping out the blue buttons within the local pack with gold buttons. In this example, the blue call phone icon is now in a gold color, on dark mode.…
Google Search Picks Protocol For Best Crawling Performance
Google has slightly updated its Google crawlers and fetchers documentation to say that it will pick the protocol, HTTP/1.1 and HTTP/2, that “provides the best crawling performance” for Googlebot. In fact, it may even switch protocols between sessions, if it …
Google Search Videos In Overlay May Reduce YouTube Engagement
Two years ago, we saw Google playing videos, mostly YouTube videos, in an overlay that really gave almost zero incentive for the searcher to click over to the YouTube page. The issue is that you don’t get the subscribe or …
Google Search Tests Large Thick Fonts
A couple of weeks ago, we spotted Google testing large thin fonts for the search results. Now I am seeing Google testing large thick and chunk fonts for its search results.…
15 Ecommerce Tools for a Successful Online Shop
Ecommerce has become a way of life, offering limitless possibilities for businesses. However, without the right resources, you might not be tapping into your full potential.…
Daily Search Forum Recap: November 26, 2024
Here is a recap of what happened in the search forums today……
Brand Voice: What It Is and How to Define It (+ Template)
Brand voice refers to your brand’s unique personality reflected across all its touchpoints. Read this A-Z guide and learn how to create your own.…
Google Search Kills Google Explore With Continuous Scroll Ending
Two and a half years ago, Google added a portal-like feature to the Google Search results named “Explore.” It showed up after you scrolled through the Google Search results page and then scrolled a bit more. Now, with continuous scroll …
Google Tests More DMA Changes In Europe Including Dropping Maps For Hotel Results
Google announced it will be testing more changes for the Digital Markets Act (DMA) in Europe to try to help airlines, hotel operators, and small retailers and not just “large online travel aggregators and comparison sites” the search company said. …
Google November 2024 Core Update Heats Up Again At Tail End
The Google November 2024 Core Update launched two weeks and a day ago, and it should be confirmed as done rolling out any minute now but starting yesterday, we are seeing a spike in Google search ranking volatility. It was …
Google Rolls Out Search Console Recommendations
In August, Google introduced Google Search Console recommendations but it slowly rolled it out to more and more users over time. Now, Google has fully rolled it out and if Google has Search Console recommendations for your sites, then Google …