A high-converting landing page is a key component of lead generation campaigns. On this page, you’ll find a curated list of up-to-date statistics about landing page conversion rates, usage of landing page builders, and more. Let’s dive right in! The …
Year: 2024
Google Merchant Center Adds Video Generation & Amazon MCF Integration
Google announced two new features for Google Merchant Center (1) Video generation in Product Studio and (2) Amazon MCF integration with Merchant Center.…
Google Clarified Support For Robots.txt Fields With Tiny Change
Google added eight or so words between brackets to clarify that fields that aren’t explicitly listed in the robots.txt documentation aren’t supported. Why did they do this? Because sometimes Google gets questions about it.…
Google Search Tests List Articles
Google Search is testing a new section in its search results for “List articles.” Google then shows you articles that are like top ten or top whatever number list for any topic.…
Google Ads Adds Negative Keyword Tab in Keyword Planner
Google has added the negative keywords tab to the Google Ads Keyword Planner tool. This gives advertisers more data and tools to add keywords to exclude from their Google Ads campaigns.…
Google To Host Creator Summit At GooglePlex Later This Month
Google is reportedly going to be hosting an invite-only creator summit at the end of this month at the Google offices in Mountain View, California, aka, the GooglePlex. Danny Sullivan, the Google Search Liaison, seems to leading this summit, along …
Google Search Showing Competitor Ads Above Local Reviews
Google has done it again, it has shown ads from competitors directly above the reviews section of a Google local listing.…
Daily Search Forum Recap: October 7, 2024
Here is a recap of what happened in the search forums today……
Google Tests Sponsored Ad Label Variations
Google is testing multiple variations of the sponsored ad label in its search results. These are more subtle than the huge ad sponsored labels we saw weeks ago. Google is testing adding “by” or | or ‘¢ or : between …
Google Drops Support For Noarchive Meta Tag Directive
With Google removing the cache operator from its search service, Google has stopped supporting the noarchive directive in Google Search. The directive, the noarchive meta tag, would tell Google not to keep a cache copy of your page. Since Google …
Google Search Product Detail Grid With Nearby Label
Earlier we reported Google was testing “most popular” and “best price” labels in the product detail grid within Google Search. Now, Google is also testing a “nearby” label in that same product grid detail view.…
Google Merchant Listings Adds Certification Markup Support
Google now supports Certification markup support for merchant listings in the product structured data documentation. Google wrote, “starting in April 2025, we’re replacing the EnergyConsumptionDetails type with the more robust Certification type, as the new type supports more countries and …
Google Shopping “Researched with AI – Experimental” Answer
Google Shopping is testing a new AI Overview answer titled “Researched with AI – Experimental.” This seems to pull together reviews for specific products based on Google Gemini AI.…
Understanding Keyword Competition in SEO and PPC
Keyword competition is a metric that indicates how difficult it’ll be to rank highly for a search engine query.…
Daily Search Forum Recap: October 4, 2024
Here is a recap of what happened in the search forums today……
Google Search From The Web Carousel Cards
Google is testing another variation of “from the web” sections in its search results. This one is more for local queries, where Google shows a carousel of cards snippets titled “From the web.” They can come up for [near me] …
Google Tests Local Services Ads Without Attorney Photos
Google is reportedly testing showing Local Service Ads (LSAs) without a photo of an attorney or attornies. Instead, Google can show a photo from its business profile or law firm and not of its attornies.…