Here is a recap of what happened in the search forums today……

In June 2024, Google dropped continuous scroll (infinite scroll) on desktop search and then mobile search. But if you click on the video tab within Google Search, continuous scroll is there.…

Google is testing the sitelinks carousel on the desktop search results interface. We saw this on the mobile results in December 2023 and all the way back in 2017 but now Google is testing them on desktop search.…

Microsoft is testing a new ad format where you can click “see more links” to show even more sitelinks on the search ads shown in the Bing search results. These are powered by Microsoft Advertising and seem to load even …

Google is testing using its generative AI, Gemini, for the “people also search for” section within Google Search. I mean, Google is testing AI all over search, so I guess it makes sense for Google to use it here too.…

In some European regions, Google, likely because of the DMA laws, has to show review aggregated ratings from third-party sites. How does Google know which sites to take those reviews from? You would think Google has a trusted list of …