Yes, SEO is changing. But here’s the thing—new opportunities are emerging from these disruptions. We have the data and expert insights to back it up.…
Day: January 20, 2025
Daily Search Forum Recap: January 20, 2025
Here is a recap of what happened in the search forums today……
Google: Don’t Dynamically Update Robots.txt File Multiple Times Per Day
Google’s John Mueller said that since the robots.txt file is cached by Google for about 24-hours, it does not make much sense to dynamically update your robots.txt file throughout the day to control controlling. Google won’t necessarily see that you …
Google Search Quality Analyst Detects & Treats AI-Generated Content
Chris Nelson, Senior Staff Analyst, Search Ranking at Google has updated his LinkedIn bio to specify that he manages a large team that builds ranking solutions for Google Search. One line says, “Address novel content issues (e.g., detection and treatment …
Google Search Trending Products Carousel On Right Side
Google is testing placing a new products carousel, a trending products carousel, on the right side where the brand’s knowledge panel would appear. So, instead of having details of that brand, it can show trending products from that brand.…
Google Ads PMax Search Terms Insights Gains Source Data
Google has added a new source column to the Google Ads search terms insights report for Performance Max. The source column can show search themes, URLs, creative assets and more.…
Google Ads Weekly Spend Fluctuations Often Due To Market Conditions Or Budget Changes
Ginny Marvin, Google’s Ad Liaison, explained why you might see weekly spend fluctuations in your Google Ads account. “Weekly spend fluctuations are typically due to changing market conditions (weather events, industry trends, etc.) and/or any recent budget changes in the …