Google: Don’t Dynamically Update Robots.txt File Multiple Times Per Day

Google’s John Mueller said that since the robots.txt file is cached by Google for about 24-hours, it does not make much sense to dynamically update your robots.txt file throughout the day to control controlling. Google won’t necessarily see that you …

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Google Ads Weekly Spend Fluctuations Often Due To Market Conditions Or Budget Changes

Ginny Marvin, Google’s Ad Liaison, explained why you might see weekly spend fluctuations in your Google Ads account. “Weekly spend fluctuations are typically due to changing market conditions (weather events, industry trends, etc.) and/or any recent budget changes in the …

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