The difference between SEO and SEM is that SEO drives unpaid traffic and SEM covers SEO and paid traffic.…
SEMrush
What is SEO analysis?
SEO analysis is the process of examining a website and its performance to inform SEO improvements.…
SEMrush
What is an SEO report?
An SEO report is a summary of a site’s search engine performance with key metrics like traffic and revenue.…
SEMrush
What are the different types of keywords?
The different types of keywords are informational, navigational, commercial, and transactional.…
SEMrush
What are long-tail keywords?
Long-tail keywords are longer, specific keywords that have lower search volumes but signal clear user intent.…
SEMrush
What is an example of a keyword?
A keyword is a word or phrase someone types into Google. An example of a keyword is “wedding cakes.“…
SEMrush
What is a backlink in SEO?
A backlink in SEO is a link on a different website that points back to a page on your website.…
SEMrush
Is website traffic a KPI?
Yes, website traffic is a KPI because it can reveal whether your marketing efforts are attracting an audience.…
SE Roundtable
Daily Search Forum Recap: January 9, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Reddit seems like it is not ranking as well as it used to……
SE Roundtable
Google Daily Listen Labs – Audio Version Of Google Discover
Did you ever want to listen to a summary of your Google Discover feed? Well, now you can. Google has a new Search Labs experiment called “Daily Listen” that puts together a five-minute or less audio overview of the top …
SE Roundtable
Google Business Profiles Gains Add To Menu Option
Google now lets you add to your restaurant’s menu within Google Business Profiles. Previously, I believe you were only able to replace your previous menus, but now you can add to them by uploading the new menus.…
SE Roundtable
Google Tests A Darker Dark Mode
Google Search is testing a darker dark mode. Instead of the grayish dark mode, Google is testing a dark black version of the dark mode. The darker version is #111217 whereas the gray version is #1f1f1f.…
SE Roundtable
Google: Using Generative AI To Create Content For Links Against Spam Policies
Google’s John Mueller said that using generative AI to create blog posts and content for the purpose of getting backlinks is “almost certainly against Google’s spam policies.” He said this in response to a complaint that this was being done …
SE Roundtable
Screenshot: Google Ads Negative Keywords In Performance Max
We have been hearing Google Ads will provide a feature to manage negative keywords for Performance Max campaigns for a while and now, maybe, the day has come. Joe Shmo on X posted a screenshot of him seeing the feature …
SE Roundtable
Reddit Not Ranking As Well In Google Suddenly?
It seems like Reddit, the site that ranks well for every single query in Google Search, is starting to see a small but visible ranking drop in Google Search. It seems Reddit is losing Google Search visibility when you look …
SE Roundtable
Google Grays Out Logo On National Day of Mourning for President Jimmy Carter
If you go to the Google home page today, you will see a gray Google logo. Google does this on somber days and since today is the national day of mourning for President Jimmy Carter, Google has grayed out the …
SEMrush
What Is Website Traffic? And a Quick Guide on Tracking It
Metrics like sessions and views help you track website traffic. Here are more metrics + tools to help.…
