Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Local Service Ads opts advertisers into booking links, by default……

Google Ads had a bug with the sitelinks creation page, where the prefill functionality was not working right. Google confirmed the issue and said it was “very limited and was not widespread.”…

Microsoft is testing another user interface and experience for the links they show within its AI Answers, the Copilot responses. These links show with a hyperlink icon and the domain name spelled out, and then when you mouse over it, …

Last April 2024, Gary Illyes from Google said he was on a mission to make web crawling more efficient, he wanted to “figure out how to crawl even less, and have fewer bytes on wire.” Gary updated us saying “there’s …

A few weeks ago, we saw Microsoft testing green colored sponsored URLs for the Bing search results. Now I am seeing reports of both underlined and bolded URLs and titles of the sponsored results, where the organic/free listings are not …

Google has sent out an email to its Google Local Service Ads advertisers, notifying them that they are now letting searchers use a booking link to schedule an appointment or service, when the booking link is detected on the Google …

Here is a recap of what happened in the search forums today……

18 year old, publicly traded education technology company, Chegg, has sued Google over its AI Overviews and how it has hurt their traffic and revenue. Chegg has “filed a complaint against Google, which has unjustly retained traffic that has historically …

Some sites, hosted on some CDNs (content delivery networks), are experiencing a big spike in server response times for crawling, while seeing a drop in total crawl requests. So technically, the crawling has dropped but Google is taking much longer …

Microsoft seems to be testing a more fully AI-powered search engine, which may be named Copilot Search. Copilot is the name of Microsoft’s AI features, formerly known as Bing Chat.…

Google seems to have added, for some merchants, a new section named Physical Stores to the Google Merchant Center Next console. In this section is random data from within the store’s Google Business Profiles listing.…

The Google Search Console API has been delayed for the past several days. Data is days behind the web interface and causing issued for those who use Looker Studio, Big Query and other solutions to see the Search Console data …