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Sunday, October 25, 2026

Craig Hordlow

Marketing, Music, Poetry. Science. Official Site. Since 1970.

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  • SE Roundtable

Structured Data Does Not Help With Visibility In AI Search

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There are a lot of folks in the community saying that implementing structured data / schema on your pages will help you with AI Search visibility. But few have really tested it until now. And those few tests show that …

  • SE Roundtable

PSA: Most Third Party Google Search Tracking Tools Are Broken

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Most of the third-party Google Search tracking tools are broken and not tracking properly. This seemed to start when Google turned off the ability to show 100 search results per page. So just keep in mind, when you are looking …

  • SEMrush

What Is a Website Crawler? How It Works + Tools to Try

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What Is a Website Crawler? How It Works + Tools to Try

Learn how website crawlers work, why they matter for SEO, and which tools can help you find and fix site issues fast.…

  • SEMrush

Keyword Analysis: What It Is & How to Do It

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Keyword Analysis: What It Is & How to Do It

Find out how keyword analysis helps you identify the best ranking opportunities for your business.…

  • SE Roundtable

Daily Search Forum Recap: September 12, 2025

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Here is a recap of what happened in the search forums today……

  • SE Roundtable

Google Search Tests Dropping 100 Search Results Parameter

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Google Search seems to be testing dropping the ability to see 100 search results on a single page. When you add the results parameter to the end of your search results URL string, i.e. &num=100, it works about half the …

  • SE Roundtable

Google Search Quality Raters Guidelines Gains AI Overview & YMYL Definitions

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On Thursday, September 11, 2025, Google updated its search quality raters guidelines PDF document. The last time Google updated this document was on January 23, 2025, over seven months ago. This update gives minor clarification as it relates to rating …

  • SE Roundtable

Search News Buzz Video Recap: Google Heated Spam Update, Web Declines, AI Mode Updates, AI Max Rolls Out & More

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This week, I covered the ongoing Google August 2025 spam update and how it heated up this week. Google got into hot water over saying the web is rapidly declining. Google AI Mode also said AI Mode would be the …

  • SE Roundtable

Google Updated The Merchant Center Pricing Policies

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Google has updated the Google Merchant Center pricing policies for September. The changes include updates in the merchant fees, government charges, import and export costs, regional and installment pricing, price mismatches and automated updates.…

  • SE Roundtable

Google Shows AI Overviews For Currency Exchange Rates

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Google may be starting to show AI Overviews when you ask for a currency exchange. I can’t seem to fully replicate this but others are starting to see this.…

  • SE Roundtable

Bing Tests Microsoft Sponsored Ads With Three Dots By URL

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Microsoft Advertising is testing using three dots, instead of the arrow down, for the sponsored ads URL in the Bing search results. We’ve seen Bing test three dots before but they were horizontal, the new test are vertical three dots.…

  • SEMrush

How do you generate prompts for tracking LLM performance?

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How do you generate prompts for tracking LLM performance?

How do you generate prompts for tracking LLM performance?…

  • SEMrush

Google’s AI Mode Could Soon Become the Default—or Maybe Not

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Google’s AI Mode Could Soon Become the Default—or Maybe Not

Could AI Mode become the default Google Search experience soon? Google is sending mixed signals. Learn more.…

  • SEMrush

What to consider when selecting AI optimization software?

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What to consider when selecting AI optimization software?

What to consider when selecting AI optimization software?…

  • SEMrush

What are real-world applications of AI optimization software in digital marketing?

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What are real-world applications of AI optimization software in digital marketing?

What are real-world applications of AI optimization software in digital marketing?…

  • SEMrush

How does AI optimization software boost results?

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How does AI optimization software boost results?

How does AI optimization software boost results?…

  • SEMrush

What are some essential AI optimization tools for digital marketers?

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What are some essential AI optimization tools for digital marketers?

What are some essential AI optimization tools for digital marketers?…

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